How to Create a Stakeholder Engagement Plan (+ Templates)
No successful business lives in a bubble.
Whether you're just starting your business or scaling growth, you need to analyze your competitors' strategies, strengths, weaknesses and next steps consistently. It helps your business push beyond its limits, innovate and expand more rapidly.
Competitor analysis templates make it easy for you to gather valuable insights into market trends, customer preferences and potential opportunities. With a framework in place, you can easily analyze and turn data into practical insights, optimize your business strategies and stay ahead of the curve.
To help you conduct and communicate your competitive research, we have gathered 14 detailed competitor analysis templates.
These templates will assist you in creating your analysis and making informed decisions for your business.
Let's jump right in!
If you need valuable tips for creating competitive analysis that’s sharp, professional and actionable, we've got it all covered in this video.
Competitor analysis is about researching and evaluating your competition to gain insights into their strategies, strengths and weaknesses.
In simpler terms, it's like doing a little detective work to determine what your competitors are up to, what they're doing better (or worse) and finding ways to stay ahead of them.
Competitive analysis reveals the following:
With the insights you gather, you can make the right decisions for your business and get it prepared for the market.
Competitor analysis involves monitoring both direct and indirect competitors. This gives you a broad view of your industry and reveals unique ideas and strategies for your business.
Also, you shouldn’t limit competitor analysis to just one part of your business, such as marketing or sales. All departments, including project management, can benefit from conducting a competitive analysis.
For example, your project team might notice that a competitor used some innovative new technology to make their project launch an immense success. They can learn from this and explore better tech solutions to enhance theirs.
Before proceeding to the competitor analysis templates, let's first understand why it is crucial to watch what our competition is doing.
Even if you are already familiar with the reasons, you can still use this section as a checklist to ensure you take the right steps.
Competitor analysis is a great way to discover your business's uniqueness.
How? You'll see what you do differently or better by comparing your company to others. This helps you develop or fine-tune your unique selling proposition (USP).
It's all about knowing what makes you stand out from the crowd. Because in the end, it's your USP that can lure customers away from your competitors!
For instance, if you're a SaaS company offering project management tools and notice that your competitors lack a real-time collaboration feature, this feature can be your unique selling proposition to stand out in the market.
Observing competitors lets you gather many ideas to improve your products or services.
Taking note of their strengths can motivate you to match or even exceed their quality level while pinpointing their weaknesses can help you avoid making similar errors. This approach benefits you and your customers, as you can use market knowledge to enhance your offerings.
For instance, if you notice through your competitor analysis that many similar businesses in your field have an excellent after-sales service program, yet you lack one, you could use this insight to introduce and improve upon your after-sales service.
Conducting a competitor analysis involves carefully examining your industry and pinpointing improvement areas. It's about discovering the different aspects of your business and uncovering any missing pieces or areas of weakness.
This will help you discover potential gaps in your business—products, services or strategies—and then take steps to address them, ensuring you remain competitive and cover all your bases.
Let’s say your competitors are all targeting the market's premium segment. Your competitive analysis may reveal a gap in the market for budget-friendly options. You can use this insight to offer affordable products or services catering to a broader audience.
Understanding the performance of your competitors is crucial for measuring the success of your business. This process allows you to establish valuable benchmarks for your business.
These benchmarks help set performance standards, offer targets for improvement and create a direction for the overall growth of the business. That way, you'll hop on the right track and adjust your sail whenever necessary.
For instance, if your competitors consistently gain social media followers at a rate of 10% per month, this could serve as a benchmark for your social media growth goals.
Use this weekly KPI report template to record and present your company's performance after establishing the benchmarks.
Lastly, conducting a competitor analysis keeps you in the loop about any potential challenges that may be on the horizon. Whether it's a new product launch, a strategic move or a marketing campaign from your competitors, none of that will catch you off guard. You can prepare and respond effectively, ensuring your business stays resilient and competitive.
After conducting competitor analysis, you may find out that one of your competitors is launching a product that directly competes with your best seller. You can act on this insight by implementing proactive strategies—such as improving your product or offering additional value—to retain your customers.
Here are the 14 best competitor analysis templates from Visme’s library. They range from infographics and reports to charts and whiteboards, so use them accordingly.
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Let's start with this interactive presentation template. It's an engaging tool to present an in-depth look at your competitive landscape. It has valuable slides that outline your major competitors, compare features and display key statistics about where you stand against them.
With customizable icons and tables, you can compare competitions effectively. The template’s interactive nature helps you provide an engaging presentation experience and better understand the market competition.
If you're short on time or looking for a quicker way to create presentations, Visme's AI presentation maker is your best bet. With this tool, all you need to do is give a text prompt and choose a style, and the AI will generate all the design elements, including text and images.
You can customize the presentation template to add your personal touch and make it more visually appealing.
The Porter's Five Forces presentation template from Visme is a comprehensive tool for analyzing your brand's competitive environment. The template visualizes five primary forces that shape your brand's market dynamics: competitive rivalry, supplier power, buyer power, the threat of substitution and the threat of new entrants.
The template layout is packed with engaging colors and beautiful 3D illustrations to make your presentation more vivid. With clear data widgets like radial gauges, you can easily visualize data demonstrating the underlying forces.
Here are five additional Porter's Five Forces templates that you can use to understand the competitive landscape and a template to help you visualize how the framework works.
The competitor analysis infographic template simplifies the process of comparing competitive forces. Its straightforward design with two columns provides clarity that helps in detailed competitor analysis.
The vibrant vector icons between each component not only add visually pleasing aesthetics but also help distinguish different sections. This concise template allows you to communicate complex information about your competitor analysis in an easy-to-understand manner.
Create engaging and interactive infographics, presentations and other documents with Visme's interactive design features. You can easily add clickable menus, hover effects, pop-ups, quizzes and other interactive elements to make your competitive analysis more fun and engaging.
For example, you can add hover effects or popups that reveal more information about your competitors or link to external websites that do the same.
With Visme's interactive content tools, you can effortlessly design visually engaging content for your competitive analysis, making the process both effective and enjoyable.
The real estate competitor analysis infographic template is an effective tool for comparing crucial aspects of different businesses in an insightful and efficient manner. The template has a professional and modern appearance with a color scheme of gray, black and white.
The table layout comprehensively compares factors, such as pricing, unique selling proposition (USP), customer support and target market. Additionally, vector icons are present in each column to enhance visual clarity and create a more engaging experience for the audience.
This easy-to-understand template helps you present your social media competitor analysis in a visually appealing way.
The social media competitor analysis report template has a sleek gray color scheme that gives your report a professional and attractive look. It comprises pages displaying Facebook and Instagram analytics, audience demographics and more.
The template includes charts to help you visualize your data effectively, such as bar graphs for Facebook analytics and line graphs for audience demographics.
To ensure consistent branding of all your business documents, apply your brand elements to every document you create. Visme's brand wizard tool can help you do this in just a few clicks.
Copy and paste your website URL, and the tool will extract your brand elements, such as brand colors, fonts, and company logos. With just one click, you can apply these elements to every document you create in Visme.
Brainstorm with your team using this competitive analysis whiteboard template and gather ideas on getting an edge over competitors.
The template is structured in a table format, providing information on your competitors' mission, SWOT analysis, features, pricing, primary target and winning points.
Customize this template using Visme's free online whiteboard tool. It's easier to use than most whiteboards out there, plus you'll get all the functionalities of a whiteboard, including infinite canvas, freehand drawing, sticky notes, text box and more.
The best part is that you get all the other features in Visme, including the illustrations, interactivity, and animations on your whiteboard.
This tool is perfect for creating flows, plans, sketches and wireframes during brainstorming sessions, which can make your competitive analysis process more effective.
Conduct your competitive research in a visually appealing and engaging way using this competitor analysis worksheet template.
The template features bright colors such as blue, purple and green, which adds a lively tone while maintaining clarity. It's designed as a worksheet, providing blank spaces to fill out important details such as an overview, USP, products, pricing and target market for various competitors.
Use each section to research specific areas of your competitors’ businesses and make the analysis more structured and comprehensive.
You can collaborate with your team members to work on this worksheet or any other document for competitor analysis to make the process more effective. And Visme's collaborative design features will help you do that seamlessly.
You can invite your team members via email or a shareable or private link and utilize features like live editing, commenting, annotating and more to work on the document.
The sales consultant competitor analysis worksheet template is a valuable tool that helps you compare different businesses efficiently. The template includes two separate tables for a thorough comparison and is enhanced with high-quality 3D illustrations.
Capture essential information like free and paid products, standout features and target market with the simple tables in the template. Its inviting design keeps your task clear and engaging, making complex data easier to handle.
You can personalize it to match your analysis needs and use these insights to enhance your business strategies.
Stay ahead in the competitive automation software industry using this competitor analysis worksheet template.
The template's bright yellow and black color scheme makes it stand out, and its table structure allows you to quickly compare businesses on various parameters such as value proposition, target market, price and SWOT analysis.
Additionally, the template features high-quality background images that enhance its visual appeal. This efficient and visually appealing template can empower your business analysis procedures and outshine your competitors.
Use Visme's dynamic fields feature to spend less time customizing your competitor analysis documents.
With the dynamic fields, you only need to input your data once, and these fields will automatically fill with the right text, such as your name and company details. This simplifies updates across multiple areas of the document, making your work consistent.
Breathe new life into your design agency's competitive analysis process with this Competitor Analysis Worksheet Template.
This template is designed with intuitive usability in mind, and its simple yet attractive design makes it easy to read and understand. One of its standout features is the 3D illustration, which gives it a modern touch, while the ample white space ensures clear, effortless readability.
This well-crafted template lets you gain valuable insights and keeps you one step ahead of your competitors in the design industry.
As a design agency or any other organization, finding high-quality graphics to make your content stand out can be a challenge.
But with Visme's AI image generator, you can easily create unique illustrations, images, vector icons and more. Simply provide your prompt, select your graphics style, and let the tool generate exactly what you need.
Now, let's play some data games. Use this competitive analysis radar chart template to reframe how your business visualizes competitor data and witness your analysis efficiency soar.
A radar chart is well known for its ability to display multiple data points in a single graph, and this template takes full advantage of that feature. The design is simple yet aesthetically appealing, with lots of white space to make your analysis stand out.
Customize this template to use it in your presentations, reports and infographics, or use it as a standalone report.
To learn more, read our comprehensive guide: What is a Radar Chart? A Complete Guide + 10 Editable Radar Chart Templates
Get more radar chart templates from Visme’s template library to create your own.
The market share bar graph template is an extremely versatile and customizable tool to help you make your market share data speak volumes. It clearly presents your company's market share compared to industry rivals.
Whether you’re analyzing a global market or a niche sector, this template can provide valuable insights. Its vibrant design is also attention-grabbing, making it perfect for stakeholder meetings and investor pitches.
You can find various bar graph templates in Visme's library to cater to all your data visualization requirements. Additionally, Visme offers over 20 types of charts and graphs, enabling you to transform your competitive analysis data into visually appealing data representations.
Better yet, choose from over 30 data widgets, such as radial gauges, progress bars and population arrays from Visme to visualize shorter data sets.
What can be a better competitor analysis than analyzing all the strengths, weaknesses, opportunities and threats of your competitors?
This SWOT analysis presentation template is designed precisely to serve that purpose. Each slide in this presentation focuses on one SWOT area to help you assess your competition extensively and craft strategies from the insights.
Use this straightforward template to assess internal and external factors as well as current and future potentials that keep you one step ahead of your competitors.
This elegantly designed template employs Porter's Five Forces analysis as a structured method to brainstorm the competitiveness of the EV industry.
The template aesthetically balances vibrant shades and ample white space, enhancing clarity and readability while eliciting creative thinking. You can quickly jot down your analysis of threats from new entrants, the bargaining power of suppliers, the threat of substitute products, the bargaining power of buyers and competitive rivalry within the EV industry.
Once you’ve successfully edited your competitor analysis template in Visme, it’s time to download or share it.
Visme provides multiple ways to share, download and publish your projects:
For offline use, you can download your projects in PDF, PNG, JPG, and HTML formats.
Share your design using a shareable or password-protected link.
And publish your design anywhere on the web using a code snippet from Visme.
Multiple types of competitor analysis frameworks help you evaluate and understand competitor businesses. Some of the most common types include:
The four main components of competitor analysis are:
Structuring a competitor analysis requires several key steps:
Use Visme to document your findings in various formats, including reports, charts, graphs, presentations and more.
It is usual for an initial competitor analysis to take several days or even a few weeks. However, the length of the analysis can vary depending on different factors, such as data availability, resources, market size, and the depth of the analysis.
It is important to note that conducting a competitor analysis should be an ongoing process with regular updates. This is because market conditions, competitor strategies and other factors continuously evolve, and you must keep up with the changes to stay ahead.
With the help of our 14 detailed competitor analysis templates, you now have the blueprint to systematically plan, strategize and gain valuable insights into your competition.
And Visme makes your competitive analysis even more efficient and impactful. With our advanced tools, such as the brand wizard, dynamic fields, data visualization tools and collaboration features, you can easily create, edit and visualize your findings, transforming raw data into captivating visuals.
But that's not all! Visme also provides the essential tools to craft various documents, including presentations, infographics, reports and much more.
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