10 Interactive Forms Builders for Surveys & Lead Generation
Imagine having a steady stream of qualified leads in your pipeline, ready to be nurtured and turned into paying customers. That's what B2B lead generation is about— attracting potential customers and converting them into leads.
What is B2B lead generation?
B2B lead generation is the process of attracting potential customers and converting them into leads for your business. In simpler terms, it's finding and nurturing individuals or businesses that need your company's products or services.
For marketing and PR managers, b2b lead generation is critical to any successful B2B marketing strategy. It provides the foundation for building long-term, profitable customer relationships.
In this article, we'll be revealing 12 expert-backed ways to help you achieve exactly that. From leveraging social media to creating landing pages and online forms, you'll discover tactics to attract, engage and convert your target audience.
Quick Read
Finding innovative ways to generate leads and keep your pipeline full can be challenging. That's why we've compiled this list of 12 expert ways to maximize your B2B lead generation with useful templates from Visme.
Defining your target audience is a crucial step in B2B lead generation. Knowing your ideal customer, you can tailor your marketing efforts and generate higher-quality leads. There are several ways to define your target audience.
One way to understand your target audience is to analyze your existing customer base.
Look at your current customers' industries and job titles to identify patterns. Conducting client interviews can also provide valuable insights into their pain points and what motivates them to buy.
Market research provides insights into your target audience's behavior, preferences and pain points. This information can guide your messaging and content strategy. Consider gathering data from surveys, focus groups, or online research tools.
Share groundbreaking market research report with the help of Visme’s vibrant report template.
Staying up-to-date with industry trends helps you anticipate the needs of your target audience. Start by following industry publications, attending conferences and monitoring social media to stay informed.
Analyzing your competitors is a great way to identify market gaps and opportunities that you can leverage to differentiate your brand. To inform your approach, look at their messaging, target audience and content strategy.
Personas fictionally represent who your ideal customer should be. They help you understand your target audience's goals, pain points and motivations. Use the insights you've gathered from your research to create personas that reflect your target audience.
To start, use Visme's wide range of persona templates to create personas that reflect your target audience.
Whether you're looking for a FinTech persona template or a Gen Z customer persona template, Visme has all the tools for organizing the information you've gathered from your research.
You can customize these templates to understand your ideal customer better and tailor your marketing efforts to their needs.
Lead magnets are an effective way to attract and engage potential leads. They are incentives you offer in exchange for a prospect's contact information, such as their email address.
Examples of lead magnets include ebooks, webinars, free trials and exclusive content such as a newsletter.
Consider what content best resonates with your target audience when creating a lead magnet. You should also ensure that the lead magnet aligns with your overall marketing goals and supports your lead generation efforts.
Take advantage of Visme’s lead magnet to position yourself as an industry thought leader. This eye-catching template is equipped with everything you need to reel in high-value leads fast.
Offering valuable content is a crucial component of any successful lead generation strategy. When you provide high-quality content, you establish trust and credibility with your audience, which can lead to increased engagement and conversions.
Visme has all the resources you need to make them effective for your lead generation strategy. Use Visme's powerful webinar presentation templates to leave a powerful impact on your audience.
You can also leverage the ebook templates for your ebooks and other long-form content.
This template can be fully customized. You can edit content, change image(s), apply custom colors, input your own fonts and logo, and more.
Other types of content that you can create to attract and engage potential leads include:
In addition to these content types, you can use social media posts, blog articles and email newsletters as part of your lead generation strategy.
Whatever type of content you choose, include a strong call-to-action that encourages your audience to take the next step in their buyer journey. This could be anything from signing up for a free trial to scheduling a demo or consultation
Having an optimized website is crucial for generating leads in the B2B space. Your website is the online face of your business and often the first point of contact for potential customers.
So, making it user-friendly, visually appealing, optimized for search engines, relevant to your audience and full of clear communication is essential. Here are some key tips to achieve this:
Investing time and resources into your website can pay off in the long run by attracting new customers. It also establishes your brand as a leader in your industry.
Start by creating a website design brief to help you revamp the look and feel of your company website.
This design brief template allows you to showcase your company objectives, brand design elements and information relevant to your target audience. It’s a perfect choice if you’re seeking to upgrade your website's appearance.
Social media is crucial for B2B lead generation. Leveraging it properly expands your reach and generates more leads. Visme offers a range of tools to help you make the most of your social media efforts:
Visme provides a variety of pre-designed social media kit templates and graphics that can help you create visually appealing content.
With these templates, you can quickly and easily create engaging social media posts that showcase your brand's unique voice and personality.
With Visme's social media scheduler, you can plan and schedule your content in advance. This tool can help you save time and stay organized, ensuring your social media strategy is always on track.
You can also use Visme's social media calendar to plan your content strategy for the month ahead.
Visme's social media graphics are designed to be eye-catching and attention-grabbing, making them perfect for social media platforms.
Use social listening tools like Hootsuite, Buffer, Sprout Social to keep tabs on who is talking about your brand on social media. You can easily track what’s happening, engage potential leads and stay on top of your social media strategy.
Email marketing is a powerful tool for lead generation as it allows you to connect with potential customers in a personalized and targeted way. With email campaigns, you can nurture leads by providing valuable content that meets their needs and interests.
It also allows you to build trust and credibility with your audience, increasing the likelihood of conversions. Compared to other marketing methods, email marketing is also cost-effective, making it an attractive option for businesses of all sizes.
Want to enhance your email marketing efforts? Use the email marketing creative brief template to design a quick guide for your email marketing projects.
The template features exciting colors, unique fonts and a colorful shape to boost your email marketing activities' overall look and feel.
Attend trade shows, conferences and other events related to your industry. Events help you meet new people and increase your network. They also allow you to meet influencers in your industry who can help you reach a much larger audience and find valuable leads.
To get the most out of events, focus on attending industry-related activities and bring plenty of business cards. Connect with your potential clients by providing them with a business card when you attend any of these events.
Visme’s business card template is pre-built with all the features you need to create an appealing business card.
Learn more about Visme business card templates and find one that suits your profession.
Referrals are a cost-effective and powerful way to grow your business. You can tap into new markets and gain valuable leads by encouraging your existing customers to refer their contacts to your company.
This strategy also helps to build credibility and trust, as referrals from satisfied customers are seen as more trustworthy than traditional advertising methods. To maximize the impact of referral marketing, consider offering incentives like discounts or loyalty rewards.
In addition, Visme also offers customizable loyalty cards, gift card and coupon templates to incentivize customer loyalty and drive repeat business. You can easily edit these templates and integrate them into your marketing strategy.
Pay-per-click (PPC) advertising is a valuable tool for businesses looking to reach new customers quickly and effectively.
Using targeted keywords and audience demographics, you can ensure that your advertising budget is put towards reaching customers most likely interested in your products or services.
PPC advertising only requires you to pay when someone clicks on your ad. This makes it a cost-effective way to drive traffic to your website, acquire leads and increase conversions.
With Visme, you can create compelling ads for social media channels to attract potential clients.
Collaborating with other businesses in your industry helps expand your reach and connect with a wider audience. This could result in the generation of more leads and increased exposure for your brand.
Partnerships can take many forms, including joint marketing campaigns, cross-promotion, or even creating joint products or services. By working together, you can leverage each other's resources, skills and networks to achieve mutual success and growth.
Win a brand collaboration deal with a crucial client using Visme’s brand collaboration proposal template. Start with a winning strategy featuring eye-catching and professional pages for presenting your brand vision, financial projections, proposed ideas and team breakdown.
Utilizing landing pages as part of your lead generation strategy can drive conversions and increase the effectiveness of your online marketing efforts. This is a standalone web page designed to capture a visitor's attention.
It guides them towards taking a specific action, such as filling out a form. To maximize the effectiveness of your landing pages, ensure that they are well-designed, with a clear and compelling call-to-action that motivates visitors to take the desired action.
Ready to get started? Increase your lead generation effectiveness with Visme forms. Create simple, single-step forms with a few fields for basic lead generation, in-depth applications and customer surveys.
Data analytics and customer feedback play critical roles in optimizing lead generation efforts. Measuring key metrics, such as conversion rates, is essential for identifying what's working and what needs improvement.
However, conversion rates are not the only metric to consider. To gain deeper insights into audience engagement, tracking metrics such as click-through rates, bounce rates, time on site and exit rates is crucial.
Monitoring these metrics with an analytics tool such as Visme's analytics will assist you in identifying areas where your audience is engaging or losing interest. You can use this data to improve your content and user experience, increasing lead generation effectiveness.
In addition to analytics, customer feedback is an invaluable source of information for refining lead generation strategies.
Gathering feedback through surveys, polls and user testing can provide insight into what your audience likes and dislikes about your content, messaging and user experience. You can then fine-tune your lead generation efforts to align with the audience's preferences and needs.
B2B leads are potential buyers interested in purchasing products or services from a company. These leads are often highly valuable as they can provide a steady stream of customers interested in the company's offerings.
However, not all leads are the same—some may originate from the marketing department (MQLs), while others represent prospective customers who have moved through the sales pipeline (SQLs).
These are potential customers who have shown interest in your products or services. They have also engaged with your marketing efforts, such as by filling out a form or attending a webinar.
MQLs indicate future sales potential better than general website visitors or leads. However, they are not yet ready to purchase and you need your sales team to follow up with them.
Sales-qualified leads (SQLs) are a type of lead that has reached a point in the sales cycle. The sales representative has determined that the lead is a viable customer. SQLs represent a lead with the needs and requirements the sales team wants to fulfill.
SQLs are usually ready to be contacted by a sales representative and are further along in the sales cycle than a marketing-qualified lead (MQL). The sales team determines that these leads are more likely to purchase and ready for a direct sales pitch.
The main difference between MQLs and SQLs is that MQLs are generated through marketing efforts, while SQLs are qualified through sales efforts. MQLs have shown considerable interest in a company's products or services compared to SQLs.
However, MQLs and SQLs may vary from company to company and can depend on several factors:
There are numerous benefits to implementing a strong B2B lead generation strategy for your business. Here are some of the most important:
The ultimate goal of any B2B lead generation effort is to drive sales and revenue for your business. By attracting, engaging and converting potential customers, you can increase the number of leads in your pipeline. These leads can then be nurtured and developed into paying customers.
B2B lead generation provides an opportunity to increase brand awareness and reach a wider audience. You can leverage various channels and tactics to get your brand to potential customers.
By doing so, you help them understand the unique value that your business offers.
You can rely on B2B lead generation to target your efforts to the right audience. This helps you create targeted and effective lead-generation strategies tailored to your audience's needs.
A B2B lead generation strategy is key to establishing long-lasting, impactful customer relationships. You'll gain trust and credibility with your target market by offering valuable information and nurturing leads.
This ultimately results in repeat business and stronger customer bonds.
Even though you might have heard demand generation and lead generation used interchangeably, they’re not the same concept. The difference between them is that demand generation happens before lead generation. They are two strategies that work together in sequence but aren’t mutually exclusive.
Demand generation is the broader strategy focused on creating brand awareness and generating interest among a wide audience. In contrast, lead generation is a subset of demand generation that concentrates on identifying and capturing specific individuals or organizations who have expressed interest, with the intention of converting them into customers.
First, demand generation helps grow your audience and then lead generation helps convert that audience into leads.
Techniques of demand generation include writing blogs, creating YouTube videos, writing case studies, and ongoing social media marketing efforts, especially engagement with followers.
As demand generation helps grow brand awareness by growing an audience, lead generation comes into the picture to collect emails and start the nurturing sequences.
Even though there is a difference between demand gen and lead gen, they’re not the same. They work together to help you grow your brand and turn leads into conversions.
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The B2B lead generation process is crucial to any successful marketing strategy. It involves identifying potential customers who have shown an interest in your product or company and converting them into loyal customers.
But what does B2B lead generation entail? Let's dive in.
The lead funnel is at the heart of the B2B lead generation process. It's where leads enter when they express an interest in your offering by filling out forms or downloading gated content.
However, capturing leads is just the beginning. This can be achieved in different ways:
Every piece of content you create should appeal to your target audience and walk them through the journey of need satisfaction, whether a product or a service.
The content should generate organic traffic and be convincing enough to convert a cold prospect into a brand user.
Lead nurturing is the process of educating potential customers, answering their questions and providing support to convert them into paying customers. This can be accomplished using various tactics, such as targeted emails, retargeting ads and social media engagement.
The essential part of lead nurturing is to build a relationship with your prospects. This involves delivering valuable content and personalized communication that keeps them interested in your business.
To achieve this, you need to understand their needs and preferences and provide them with the necessary information and resources. By doing so, you can significantly increase the chances of converting them into loyal, long-term customers who will continue to engage with your business.
Determining which leads to prioritize is a crucial step in any marketing strategy. The marketing team takes over from the initial lead generation stage and assesses the likelihood of each lead converting into a customer.
To qualify leads, a thorough process is necessary to ensure that the prospects not only express interest in your product or service but also possess the need, budget and authority to make a purchase.
The sales team takes over if the lead qualifies as a potential customer. It initiates a more intensive sales interaction to close the deal and turn the lead into a customer.
If the lead is not fully qualified, sales can determine the reason for their unpreparedness and pass them back to marketing to continue nurturing them until they are ready to buy.
Sometimes, the sales team can qualify leads independently of the marketing team. A sales professional may conduct a discovery call to assess the prospect’s readiness to buy.
Sales can ascertain the cause of the prospect's lack of readiness and, if necessary, pass the customer back to marketing to resume nurturing the prospect until they are prepared to purchase.
This is the dream of every salesperson. Here, the prospect is about to buy the product or sign the contract. This stage entails engaging in negotiations with the client to find common ground on aspects such as pricing and contractual terms. The goal is to reach a mutually satisfactory agreement.
After successfully acquiring a customer, retaining them becomes crucial to the success of your business. There are several strategies that can be employed to maintain customer loyalty, such as:
The B2B lead generation process is never complete without regular review and optimization to ensure maximum efficiency. Analyzing website analytics, monitoring social media engagement and analyzing email open and click-through rates are just a few ways to do this.
You can make lead generation process even more effective by creating visually appealing content that attracts potential customers.
Take advantage of Visme’s landing pages, email campaigns and social media kit templates to create eye-catching content that improves the overall effectiveness of your B2B lead generation process.
Blogging is one of the most common and effective strategies for demand and lead generation. You can publish as many B2B lead-generating blogs as you want on your website.
Do you need some ideas? Here you go:
Or create a newsletter signup form and embed it on your blog to collect emails and follow up with leads later on.
When writing and creating B2B lead generation blogs, remember to add why and how your offer will help the reader with their business. How will your gated content improve the way they work and be successful? B2B lead generation blogs are for business owners, managers with decision-making power and other business people that are on the lookout for practical resources.
B2B lead generation strategies depend on tools to make them work. You need a lead generation toolkit for your brand and you’ll most likely need one or more software or SaaS platforms to help you achieve results. Let’s take a look at the essential B2B lead generation toolkit and the brands that offer it.
Forms, popups and calls to action on websites and blog posts are essential tools for lead generation. With Visme forms, you can create customized forms, popups and CTAs to embed anywhere you want. The emails you collect are stored inside your analytics tab and are easy to transfer over to your email provider.
Other tools for forms and call to action include Optinmonster, Hello Bar, Typeform and ConvertKit.
Once you have a list of qualified leads, it’s time to start nurturing them toward conversion. With an email provider, you can not only store and segment emails by interest and other characteristics, but you can also create custom nurturing sequences with personalized messaging.
Some favorite email providers for B2B are Mailchimp and Constant Contact. Visme has integration with Mailchimp, with which you can transfer graphics over for easier email creation.
Creating visuals and authoring content is a big part of lead generation. Not only do you need to create graphics for CTAs and popups, but also the ebook, whitepapers and lead magnets you’ll offer in exchange for an email.
Visme is an all-in-one visual design and content authoring tool you should add to your toolkit for B2B lead generation. With Visme, you can create content for all your lead gen strategies, plus collect emails from gated resources.
Do you have more questions about generating leads in the B2B space? This FAQ can help clear any doubts.
To attract B2B sales, you first have to attract interest, attention and demand for your business. For a lead to turn into a sale, first, there has to be direct and indirect communication between your brand and the client. To ensure that the communication is effective, you need to offer valuable content that they need or are interested in.
In the content you share, publish and offer in exchange for an email, always be clear about how your business can help their business grow. Use branded visuals and strong copy in your ad campaigns, landing pages, and social media posts. Continually build community and trustworthiness with your content and engagement and soon enough, the leads will turn to sales.
To start with B2B lead generation, you need to have a B2B lead generation strategy. Try one or more of the techniques in this article. If you want more ideas, read our ultimate guide on lead generation.
One of the most effective techniques to start with B2B lead generation is to create lead magnets like ebooks, whitepapers, guides and checklists. To get leads with lead magnets, offer it in exchange for an email using popups, CTAs and social media posts.
Once you’ve collected the leads, it’s time to nurture them towards a sale. Create nurture sequences using an email provider and visuals created in Visme to keep sharing value until they convert and begin their journey toward being loyal customers.
The trick to reel in leads in B2B is to share content that your ideal target audience is interested in. Conduct market research and find the pain points that matter the most to your ideal customer.
Craft messaging about your brand or product, concentrating on how it can help solve those pain points. By building brand awareness with value, you’re on your way to getting more clients in B2B.
Your B2B lead generation strategies are working and you have some great leads. But how do you keep getting more? Here are some tips for always getting new clients in B2B while gaining loyalty from the ones you already have.
When you have Visme in your toolkit, B2B online lead generation is so much easier than without it. Check out the features in Visme that support your B2B lead generation strategies.
Creating compelling content is essential if you want to generate leads and grow your audience. Visme is an easy-to-use platform that empowers you to create visually stunning and informative content to engage your potential customers and convert them into leads.
With Visme's user-friendly interface, you don't need to be a design expert to create professional-grade content. Whether you want to create eye-catching infographics, attention-grabbing social media posts, or informative presentations, Visme has the tools to bring your ideas to life.
You can easily customize your content by choosing from a vast library of templates, graphics and other design assets. This ensures you create high-quality, engaging content that captures the attention of potential customers and nurtures them into leads.
So why wait? Sign up with Visme and start creating your lead-generation assets today!
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