10 Interactive Forms Builders for Surveys & Lead Generation
If you're reading this, chances are you want to boost your website conversion and you're considering using website pop-ups. Good call!
A website popup is a simple tool that pops up on websites to attract visitors and interest them in your website. But some love it, some find it irritating, and getting it right is a challenge many businesses face.
However, the challenge is worth it since website pop-ups have an average conversion rate of 9.28%.
The major issue is creating a popup that grabs attention but doesn't annoy visitors. Make it too pushy, and you could turn people away. Make it too weak, and it might go unnoticed. So, how can you get the balance right?
In this post, we'll help you solve this puzzle. We'll share 17 website popup examples that help you turn this flashy tool into something fun and engaging.
Before the examples of website pop-ups, here are some of the types you should know. These will give you an idea of what type of website pop-up examples we are discussing and which will be best for you.
Page load pop-ups appear the moment a web page is fully opened. Instead of allowing users to interact freely with the page instantly, these pop-ups immediately get the visitor's attention.
For example, when you visit a shopping website like Taylor Stitch, you are often greeted instantly with a pop-up offering seasonal sales or newsletter subscriptions.
Exit intent pop-ups are designed to catch the user's attention just as they're about to leave your site. These pop-ups trigger when the cursor moves toward the browser's upper area, usually indicating that the user is about to depart.
A great example of this approach is Neil Patel's blog. He uses an exit intent pop-up to encourage users to sign up for his SEO services training just as they're about to leave.
Timed pop-ups are set to appear after a specific duration of time spent on the webpage.
They are designed to capture visitors' attention once they've browsed the website's content for a specific time period.
This popup on Post Planner's website is a good example of a timed pop-up. On their blog, a pop-up appears after a set duration, encouraging users to provide their email addresses in exchange for a lead magnet.
Scroll-triggered pop-ups are designed to engage users once they have demonstrated their interest in the content by scrolling a certain percentage down the page.
You'll find scroll-triggered pop-ups on the HelpScout's Blog. If you scroll through their informative posts, a pop-up appears, offering related content or prompting to sign up for their newsletter.
These pop-ups can be effective for long-form content, as they engage users who are likely interested in the subject matter, helping to improve conversion rates.
Click-triggered pop-ups appear when you click on a specific element on the web page. Often, these can be links, images or buttons that communicate to the user that a pop-up will open. This pop-up form captures visitor behavior that indicates a clear interest in what they offer.
Online stores commonly use these pop-ups when showcasing varieties of products or displaying size charts. For instance, when viewing a product on ASOS, the site offers buttons to view a size guide or get more information about the product.
When you click on either, a pop-up appears with the requested information.
Let’s explore the 17 best website popup examples from three different categories: eCommerce, Service-Based and SaaS.
A lead magnet pop-up offers freebies or discounts to visitors in return for their contact information, helping to gather potential customer leads.
Under Armour cleverly uses a lead magnet website pop-up to persuade visitors to join their UA Insider program. When you land on their homepage, a spectacular pop-up offers exclusive membership, 2x rewards, free shipping and more.
It incentivizes potential customers to sign up with them without any obligations. All you have to do is enter your email address.
What to Learn From this Example
Under Armour's offers are clear and compelling, while the design is clean and minimalistic. The key lesson is to offer real and immediate value to your website visitors.
This can take the form, for example, of exclusive memberships, extra rewards, or free shipping. The goal is to make your visitors feel like they're gaining something valuable so they're more likely to exchange their contact information.
Similar to a lead magnet website pop-up, a sales announcement pop-up only focuses on a unique sale, an exclusive discount or a limited-time deal.
So, when a visitor opens your website, they get a pop-up about an instant discount that they can use to browse your products further and make a purchase.
A sales announcement website pop-up not only enhances user experience by making them aware of beneficial deals but also helps boost sales and customer engagement.
Here's an example of an e-commerce sales announcement website popup from Peachy's Shapewear.
What to Learn From this Example
Peachy perfectly uses its brand colors on the pop-up to complement the website design. They included persuasive copies to inform the customers about their 10% off. Also, the CTA buttons with the message (I want 10% off) will entice visitors to click it and provide their email addresses.
E-commerce websites often utilize a giveaway popup to promote new products, updates and offers. This kind of pop-up is often coupled with a snapshot of the company's latest products, sales updates, special discounts and other exciting offers.
The chance to win something arouses the visitor's curiosity, motivating them to sign up.
What to Learn From this Example
The key takeaway here is to create an engaging and enticing opening line for your pop-up, such as "Ready to win?". This immediately draws the visitor's attention and makes them curious. Also, offering helpful content related to your products, like 'Foot Health and Wellness' in this case, can keep visitors engaged and make them more likely to spend time on your website.
All in all, an interesting pop-up message combined with meaningful content can significantly enhance visitor engagement and brand value.
Product recommendation website pop-ups guide customers toward products they find interesting. Here's how it works. Let's say you are browsing a clothing store, and you've just added a nice blue shirt to your cart.
Suddenly, a pop-up suggests a matching tie or a pair of trousers. It's like having a personal shopper who understands your tastes and offers suggestions accordingly.
These pop-ups make the shopping experience more personalized and can encourage visitors to buy more.
What to Learn From this Example
Modcloth simplifies customer shopping by showcasing just three product options on a pop-up. This approach saves shoppers from the typical "choice paralysis," where too many options can lead to indecision.
In addition to the limited product suggestions, the pop-up provides a 'Select Size' field followed by an 'Add to Bag' button. These features make it easy for customers to pick an appropriate size and seamlessly add the item to their virtual cart without leaving the current page.
So, an effective website pop-up strategy can be all about simplicity and convenience. Limiting product choices and providing personalization options like size selection can propel a smoother and more engaging shopping journey for your visitors.
Discount pop-ups serve as digital coupons to persuade potential customers and prompt immediate sales. This popup type provides an instant value proposition and creates a positive impression.
This type of website pop-up welcomes visitors by giving them some exciting offers. They are designed to motivate visitors to explore the shop and purchase because they've received an exclusive deal.
Here’s Pattern Beauty’s discount website pop-up:
What to Learn From this Example
Pattern Beauty effectively uses a discount website pop-up as a splash page on their website. This eye-catching feature immediately greets visitors with not just one but three discount offers. The clever "spend more to save more" structure of the deals encourages customers to explore more products and increase their purchase value.
The pop-up on Pattern Beauty's website is all about a clever marketing strategy. Implementing a tiered discount structure encourages customers to browse more products and amplify their cart value.
Cart abandonment is a nightmare for e-commerce businesses. In fact, a recent study shows that the average cart abandonment rate across all industries is 70.19%. A cart abandonment popup is one of the most effective solutions to overcome this challenge.
When a customer adds products to their bag and attempts to exit without completing the purchase, a pop-up appears, reminding them of the selected products.
Exit-intent pop-up are not only quick and visually compelling but it gives a gentle nudge to convert doubtful customers to win lost sales.
Here’s an example of such a website pop-up by Raww Cosmetics:
What to Learn From this Example
The key takeaway from Raww Cosmetics' pop-up is the importance of personalization. Consider tailoring the offers based on the user's cart content to enhance your website's pop-up strategy. This personalization can lead to a more engaging and memorable shopping experience for your visitors.
A consultation offer pop-up on a service-based website is like a friendly greeting that invites visitors for a chat. For instance, you may see a pop-up on a marketing agency's website offering you a free initial marketing consultation. These pop-ups are designed to bring in potential clients by offering a taste of the service for free or at a reduced cost.
Here’s an example of a consultation offer website pop-up from Ardent:
What to Learn from this Example
Ardent Marketing Agency showcases the effectiveness of incorporating a lightbox effect to make a pop-up stand out.
When communicating the offer, emphasize simplicity and clarity, such as the free marketing consultation.
Another valuable takeaway is to make the sign-up process as easy as possible by requesting a single piece of information, such as the user's email. Adopting this uncluttered approach can facilitate a hassle-free experience for visitors to express interest and boost lead generation.
You may have seen a feedback survey popup on websites asking for your thoughts on their products or services. This is a way for businesses to gather feedback and improve their customer experience.
It's like a quick conversation that helps the business and customers improve. Besides, feedback pop-ups are usually short and sweet, making it easy for visitors to complete them.
Here's an excellent example of a feedback survey website pop-up:
What to Learn from this Example
ContentFly provides content fulfillment services to help businesses create content for their websites. They have a pop-up feature that lets users rate the completed articles on a 5-star scale. Once the rating is selected, the pop-up expands into a more detailed survey.
This means if users feel they have more to say about their rating, they can do so. This pop-up makes it easy for everyone to share their feelings about the content. It's easy to use, simple and doesn't take too much of the user's time.
Service-based websites use a service selection pop-up to give users a more personalized experience. If you've ever seen a pop-up that asks you to choose between different services, that's what we're talking about.
This delegate task smooths the users' browsing journey, saving them from wandering around the website searching for the needed service. Picking an option from the pop-up navigates them to the relevant section or tailors the web content to fit their choice. It's as if they have a personal guide to help them explore the website!
Tully's Training, a dog training service provider website, uses this type of pop up:
What to Learn from this Example
Tully's Training is savvy about simplifying things for their website visitors. A pop-up greets you when you land on their page, and you have to choose, but it's easy. You merely have to answer a single question: is your canine pal a bit "destructive," or are they causing "puppy mayhem"?
Using this type of pop up, you can provide the most appropriate information and solutions to your clients right after they land on your web page.
This pop-up is pretty straightforward. It encourages you to download the company's mobile app. The best part is that it usually gives you a direct link or a QR code to scan—making downloading the app a breeze.
It's a cool, time-saving feature that serves dual purposes: helping users stay connected with the service more conveniently and promoting the company's mobile app.
What to Learn From This Example
Fiverr's approach to using a pop-up for app installation is a brilliant tool for enhancing user experience and promoting its own mobile platform. The key takeaway here is convenience. By using a pop-up that appears right after signing up, Fiverr efficiently guides the user to their next step.
Moreover, using a QR code simplifies the app download process even more — who wouldn't appreciate this straightforward shortcut to their services?
The quick contact pop-up on your service-based website acts as a front-line ambassador for your business. It's like a customer service representative ready to engage with clients at a moment's notice.
When visitors have questions or need help, this pop-up simplifies communication, allowing them to reach out without searching for a contact us page.
Here’s how Klarna for Business uses this website pop-up:
What to Learn From This Example
Klarna for Business sets a great example with its pop-up form. Its multi-step contact form makes inputting information more manageable for users and more effective for capturing leads.
Also, the form's clean design with plenty of whitespace makes it reader-friendly and inviting.
The takeaway? Simplify your forms and use whitespace wisely for a more user-friendly design.
Course promotion website pop-ups are highly effective tools for showcasing educational offerings. Businesses design them to advertise courses or training programs and encourage users to explore or sign up for them.
Typically, these pop-ups are appealing visuals with a brief course description, its benefits, and a call-to-action button like "Sign Up" or "Learn More."
Content Marketing Institute uses a floating bar pop-up for their course promotion site:
What to Learn From This Example
The floating bar pop-up maintains user interest. By using their brand colors in the pop-up, they catch people's attention and strengthen their brand.
One key insight to draw from this is the value of subtlety in pop-up presentations. Due to their non-intrusive nature, floating bar pop-ups manage to capture and retain user's interest without causing annoyance. Employ this strategy on your site to maintain user engagement, all while enhancing your brand's visibility.
A newsletter sign-up pop-up is something you might have seen often, making it one of the most common types of website pop-ups. It appears on a website, usually offering some valuable information or updates. The catch is that to access this information, you need to sign up for the company's newsletter.
This is a neat way for the company to keep in touch with you and share helpful information, discounts or news. All it usually takes is your email address, and you become part of their subscriber community, receiving all those goodies they promised in your inbox.
Here’s an example of a newsletter sign up website popup from our own website:
What to Learn From This Example
Visme's pop-up is different from a regular pop-up. It comes with a cool 3D animated character that immediately catches your eye. This makes it more fun and engaging to use.
Let's be honest, who wouldn't prefer an exciting and interactive pop-up over a plain, boring one? Overall, Visme's pop-up is more than just information; it's an experience!
And the best part? Visme offers a no-code form builder that allows you to create these interactive, engaging forms just by customizing a form template of your choice from our library.
Here’s an example of Visme’s website pop-up form template:
Are you looking to capture leads and establish a direct sales conversation? Use this "Connect with Sales" pop-up on your website to respond quickly to queries.
This pop-up acts like a virtual helper and directly connects visitors interested in your services with your sales team.
The pop-up will help your website do more than just display information. It will act as a junction where users can connect to you directly.
The Connect with Sales pop-up serves as a digital bridge between your business and potential customers. It does a great job fostering relationships, solving queries and guiding users down the sales funnel.
Here’s how Visme uses a “connect with sales” pop-up on its website:
What to Learn From This Example
Visme's pop-up stands out because it skillfully highlights the design tool's benefits. This clever mention tells the user about the value they can gain immediately. The pop-up form is straightforward, containing only a few key questions, making it user-friendly and quick to fill out.
The bright color choice for the pop-up catches users' attention, inviting them to engage with it. It teaches how simplicity, utility and good design boost user engagement and lead generation.
Interactive engagement pop-ups are a smart strategy to connect with visitors to your website. This tool initiates a dialogue with your visitors, asking them what they're looking for. By offering options such as "I'm looking to apply," "I want to talk to sales," or "I'm just looking around," you can tailor the user's journey based on their needs.
This targeted approach provides better customer service and boosts engagement and conversions. It's a winning strategy that can drive greater user satisfaction, encourage returning visitors, and significantly increase the chances of accomplishing your business objectives.
Ramp uses an interactive engagement pop-up that is timed to engage visitors.
This pop-up, appearing at a chosen moment, uses multiple questions to understand the visitor's needs. It's a smart move. Instead of bombarding visitors with information, they ask what the visitor wants and provide solutions accordingly.
The key takeaway here is the value of timing and interaction. Ramp creates a customized experience that meets users' needs by asking the right questions at the right time.
Capture and engage your audience effortlessly with Visme's dynamic website pop-up form template. The impressive template breathes life into your website by boasting an animated character.
Each template component is completely customizable; from inserting your marketing report cover page and editing the character's appearance to changing the fields, you can customize it according to your needs.
The calming blue and white color scheme further enhances the aesthetic appeal, creating an engaging user experience that resonates with your audience.
What to Learn From This Example
Visme explains how to capture and engage website visitors using a dynamic pop-up form. The key points to learn from this example include:
Use of an animated character to make the pop-up more lively and interesting.
Employing a calming color scheme to enhance the visual appeal and create a pleasant user experience.
Applying these tactics can help create an engaging and attractive pop-up that resonates with your audience, leading to higher user interaction and conversion rates.
Read this case study to learn how Visme forms can increase conversion by 207% and form engagement by 205%.
Use this website pop-up template to offer potential customers a whitepaper with valuable insights to establish your company as an industry thought leader.
This sleek and modern template captures your audience's attention and encourages them to access valuable content. The template has a clean layout, compelling call-to-action buttons and ample space for essential information. It's user-friendly design and customizable elements make it the perfect tool for any business looking to showcase their expertise.
What to Learn From This Example
This example shows how using a well-crafted pop-up to offer a content form like a whitepaper can paint your company as an industry leader. The sleek design grabs people's interest. A strong call-to-action button guides users on what to do next, increasing their chance of interacting with your content. The pop-up is easy to understand and has space for key details.
A website pop-up is a small window that pops up on the website to provide users with additional information and promotional offers or to encourage interaction, such as newsletter sign-ups.
Websites use pop-ups to catch visitors' attention and encourage them to take specific actions, such as signing up for newsletters, taking advantage of promotional offers, or downloading resources. The ultimate goal is to increase engagement and conversions.
Website pop-ups can be a good idea if used thoughtfully. They can increase conversions and grab the attention of website visitors. However, if used improperly, pop-ups can be intrusive and may decrease your website's reputation. Therefore, the effectiveness of pop-ups depends on how you design and implement them.
Creating an effective pop-up requires careful consideration. Here are some steps to consider:
There you have it. We've explored the various types of website pop-ups and 17 great examples to inspire you.
Now it's time to create yours and there's no better and simpler tool than Visme.
Visme's no-code form builder lets you create custom website popups easily. The tool offers diverse templates and allows you to personalize pop-ups with text, images, and more. You can design unique forms, add animations, set up user actions and even share data with other platforms.
Moreover, Visme facilitates seamless integration with popular tools like MailChimp and Google Analytics to enhance the functionality of your pop-ups.
The ease of use is just the cherry on top. Sign up for Visme forms to create engaging and high-converting website popup forms.
Improve your data collection from emails, leads, to surveys and more, by using beautifully designed forms that convert up 2X better.
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