10 Interactive Forms Builders for Surveys & Lead Generation
![How to Get More People to Subscribe to Your Blog [Including Real-Life Examples]](https://visme.co/blog/wp-content/uploads/2023/05/How-to-Get-More-People-to-Subscribe-to-Your-Blog-Header.jpg)
Are you struggling to grow your blog's subscriber base? You're not alone.
With over 600 million blogs worldwide, the competition for attention is fierce. Even with great content, it’s easy to get stuck with low subscription rates and dwindling engagement.
To stay ahead of the curve, you need to deploy smart, data-driven strategies that capture your audience's interest and encourage them to subscribe.
In this guide, we'll explore 12 proven techniques to help you attract more subscribers to your blog. We’ve also gathered real-life examples of these strategies in action to inspire you.
Getting people to subscribe to your blog can be challenging — but not if you go about it strategically. Here are 12 tried-and-true ways to help you drive more sign-ups:
The design elements of your blog play a crucial role in gaining subscribers. A subscription button that’s prominently placed, visible and easily accessible is key to driving sign-ups.
A clear and attention-grabbing button also enhances the overall user experience, keeping visitors satisfied and engaged. In fact, 79% of users who don’t find what they’re looking for on a website will quickly move on to searching on other sites.
Position your subscribe button strategically, either above the fold or at the end of your blog post. Ahrefs, for example, has a Subscribe button at the top of their blog:
Additionally, use eye-catching, contrasting colors for your button to make it stand out from the rest of your website design.
Remember — there’s no one-size-fits-all solution that works for all blogs. Test different placements to see what works best for your audience. By making the subscription process seamless and easier, you’re likely to see an increase in blog subscribers.
Pop-ups are small windows or dialogue boxes that prompt website visitors to sign up to your blog’s mailing list or newsletter.
A well-timed pop-up is set to appear at just the right time — when the visitor is warm and ready to subscribe. If you don’t do this strategically, you may interrupt the user’s experience on your site and chase them away.
Pop-ups can be triggered by specific actions, such as:
Here’s an example of the scroll-triggered pop-up we use on Visme’s blog. You might have already seen it if you’re reading this!
Make sure your pop-up design aligns with your brand's style and tone.
Use your brand colors and fonts in the form and the CTA button to increase brand awareness and make your pop-up look more professional.
Don’t forget to include an enticing message explaining the benefits of subscribing to your blog. Pop-ups with offers perform almost 4x better than pop-ups without offers!
People love incentives. Give your audience a reason to subscribe by offering exclusive content, discounts or giveaways.
And it works too. A study by Google found 90% of users are willing to share their email addresses with brands in exchange for an incentive.
For example, you can offer access to premium articles, discounts on products or services or free resources like ebooks to new blog subscribers.
Fitness blog Love Sweat Fitness offers a 10% discount on their products to new subscribers:
Incentives work even better when they have a time limit. Creating a sense of urgency motivates more visitors to sign up. Run limited-time offers, such as a special discount for new subscribers or a free gift for the first 100 sign-ups, to encourage people to act quickly.
We talked about offering incentives above. But let’s take it a step further.
Enter lead magnets — value-packed incentives offered to subscribers in exchange for their contact details.
Lead magnet ideas include downloadable resources like ebooks, templates, checklists, guides, cheat sheets and more. Or, they can be as simple as discount coupons and as complex as full-fledged courses.
For example, if you run a blog on digital marketing, you can create an ebook on the latest trends for optimizing website conversions. Or, you can whip up a research report full of insightful statistics on online consumer behavior.
Here’s an example of how the cooking blog Pinch of Yum encourages sign-ups in exchange for a recipe ebook:
Use a tool like Visme to create compelling lead magnets in minutes. Use ready-made templates or start from scratch. Easily customize your lead magnet using a drag-and-drop editor and millions of free, built-in design assets.
You can download your projects in PDF format or host them online on the cloud and generate a shareable link. You can even turn ebooks and guides into flipbooks to offer readers an interactive experience.
You can also create and launch courses with Visme.
Design visually appealing and engaging course materials, such as presentations, infographics and interactive content. Visme also supports video and audio integration, allowing you to create multimedia-rich course modules that cater to different learning styles.
Be sure to promote your lead magnets on social media, in guest blog posts and through email marketing campaigns to maximize their reach and effectiveness.
“Visme is easy and intuitive to use. Plus, I get to be creative without coding. My team has been able to revitalize, modernize, and develop quality content for our website, blogs, and social media channels.” - Kavyansh G. | Social Media Coordinator
Embed engaging call-to-action (CTA) buttons and links within your blog posts to make it easier for readers to subscribe as they consume your content.
Sprinkling 2-3 CTAs in your blog posts can significantly boost your subscription rate by creating multiple opportunities for readers to sign up. Position them strategically throughout your post, such as after a particularly compelling section or at the end of the article.
Here’s how ActiveCampaign does it:
Always use on-brand, visually appealing designs to draw attention to your CTAs. Experiment with different CTA styles, such as colors, layouts, text links, buttons and other blog graphic elements to see what resonates best with your audience.
Subscription forms and pop-ups are great for collecting emails, but there’s only so much you can do to motivate subscribers to actually fill them out.
One of the best — yet often overlooked — strategies to gain more subscribers is to work on your brand. Building a strong, credible brand helps establishes you as an expert in your niche. When people recognize you as an authority, they’re more likely to subscribe to your blog.
“Visme helped us improve our operational efficiency by empowering our subject-matter experts to create content that aligns to our brand voice and standards.” Kimberly Barrett, Wellbeing Consultant at Ameritas
So, how can you build a strong personal or business brand?
It’s simple — consistently publish high-quality, insightful content. Share valuable and unique insights, such as the latest statistics and your analysis. Also, engage with your audience on social media, attend industry events and publish guest posts on reputable websites.
A strong brand identity also helps create an emotional connection with your audience, increasing the likelihood of them spreading the word about your blog to their networks.
Visme is a powerful tool to help you build a strong brand for your blog. Here are some of our favorite branding features you can take advantage of:
Most marketers agree that a dedicated landing page can significantly improve conversion rates. Along with creating forms and pop-ups, consider designing a standalone subscription page to maximize your blog sign-ups.
You don’t need to make a lengthy, complicated landing page. Keep it simple. Highlight the benefits of subscribing, such as access to exclusive content or resources and showcase some of your best content to give them a taste of what they would get.
Here’s an example of Social Media Examiner’s subscription page:
Make sure you optimize your landing page for SEO. Include a compelling headline, persuasive copy and a clear call-to-action to encourage sign-ups.
Use Visme to create engaging web graphics and videos to embed in your landing page. You can also use our AI image generator to create custom high-quality images and then add them to your website.
Additionally, use analytics to track the performance of your landing page and leverage the data to improve its effectiveness. What is your bounce rate? How many visitors actually end up subscribing? Did you experiment with the design elements and CTA positioning?
Also, remember to promote your landing page through paid advertising campaigns or by linking to it in your email signature and social media profiles.
Virtual events like webinars are a great way to connect with a wider audience and generate leads (i.e. blog subscribers.)
Host informative webinars to build relationships and establish yourself as an expert. Choose relevant and timely topics that resonate with your target audience and offer valuable insights they can apply in their own lives or businesses.
At Visme, we love hosting engaging, value-packed webinars to find new audiences and generate leads:
Promote your webinar on multiple channels, including social media, to attract registrations and build your email list. Partner with influencers, speakers and even other brands to reach a bigger audience.
Finally, after the webinar, follow up with attendees and offer exclusive content or resources to encourage them to subscribe. By providing value upfront, you'll be more likely to convert attendees into loyal subscribers.
Word-of-mouth marketing is incredibly powerful, with 88% of consumers trusting recommendations from people they know.
Encourage your current subscribers to spread the word about your blog. This way, you can leverage their networks to attract more subscribers.
Implement referral programs or create shareable content that makes it easy for your readers to introduce your blog to their friends, family or colleagues. You can also offer incentives, such as discounts or exclusive content, for subscribers who successfully refer new sign-ups.
Collaborate with influencers and brands or host joint webinars to reach new audiences and boost blog subscriptions.
By partnering with like-minded individuals or organizations, you can tap into their existing networks and expose your blog to people who may not have discovered it otherwise. This increased brand awareness and credibility can ultimately drive more subscriptions.
For example, Content Marketing Institute regularly partners with brands to co-create webinars about digital marketing topics.
Research potential partners carefully to ensure they align with your blog's values and target audience. Make sure you establish clear goals and expectations for the partnership and track the results to measure its success.
Keep your content fresh and appealing by regularly updating and improving your blog posts. High-quality, relevant content can help you rank higher and keep your top spots on search engines, driving more organic traffic.
Perform content audits to identify outdated or underperforming posts and update them with new information, better visuals or improved formatting.
This not only keeps your content current and engaging but also helps boost your blog's search engine rankings, making it easier for potential subscribers to find you.
In addition to updating existing content, consistently publish new articles that cater to your audience's interests and needs. Focus on creating evergreen content that remains valuable over time, as well as time-sensitive articles that address current trends or events.
By continually providing valuable and up-to-date content, you'll establish your blog as a go-to resource, encouraging more people to subscribe and share your content.
Don't be shy about sharing your achievements — use social proof strategically to build trust with your audience and create a sense of FOMO (Fear of Missing Out).
Display testimonials, subscriber counts, positive reviews and ratings on your blog and landing page to show off the satisfaction of your current customers (and subscribers.) This helps build credibility and convinces potential subscribers of your blog’s value.
Here’s a testimonial video template you can customize in Visme and embed on your blog:
Featuring case studies, success stories and industry awards can also enhance your blog's reputation and encourage more people to sign up. Here’s a template you can use to create engaging case studies for your blog.
Gaining subscribers is one thing. Keeping them hooked is another story.
To ensure your blog subscribers stay engaged with your content and never press the “unsubscribe” button, here are three things you can do:
A well-crafted welcome email campaign is essential for nurturing new blog subscribers and making them feel valued.
Create an automated series of emails to introduce your brand, share valuable content and set the stage for future engagement.
Made with Visme Infographic Maker
Let's say you run a blog about sustainable living. Here's an example of a three-part welcome email series to help you retain subscribers:
Subject: Welcome to EcoLife Blog - Start Your Sustainable Living Journey Today!
Thank your new subscribers for joining your community, briefly introduce your blog's mission and explain the type of content they can expect to receive.
You might also include links to your most popular blog posts or a short video introduction, giving subscribers an immediate taste of your content.
Subject: How Anna Embraced a Sustainable Lifestyle (And How You Can Too!)
Share the inspiring story of how you turned towards sustainable living and emphasize the benefits of adopting this lifestyle.
This email aims to connect with your subscribers on a deeper level, highlighting the value of your blog and fostering a sense of trust and credibility.
Subject: Your Exclusive Sustainable Living Toolkit
Offer your new subscribers exclusive resources, such as a downloadable ebook, a printable guide or a discount code for a relevant product.
This email demonstrates your appreciation for their subscription and provides added value, encouraging them to stay engaged with your blog.
Want to take your welcome campaigns to the next level?
Use Visme to design attractive emails, newsletters, infographics, headers and other visuals. Take advantage of ready-to-go templates, free design elements, interactivity and more.
Then, seamlessly import your projects into your email marketing software. Visme integrates with with popular marketing platforms like MailChimp and Hubspot.
By combining Visme's design capabilities with automation and segmentation features, you can create highly personalized welcome email flows that keep subscribers hooked.
Monitoring key performance metrics is crucial for understanding your blog subscribers' preferences and behavior.
Tracking ups and downs in engagement and analyzing the reasons behind those changes helps you consistently deliver relevant and valuable content.
Pay attention to open rates, click-through rates, conversion rates and unsubscribe rates to identify patterns and areas for improvement.
For example, your subscribers might respond more to actionable how-to blogs over informative ones. Or, you may find that blog posts with videos and infographics perform much better than posts without any media.
Use this data to tailor your content to better align with your audience's interests and needs and keep subscribers coming back for more.
Want to put this data together? Create a KPIs report to share with your team in Visme:
Consistency is key when it comes to maintaining your blog subscribers.
Sending emails on a regular basis not only helps you stay on top of your audience’s mind but also establishes you as a reliable and credible source of information.
Develop a consistent email schedule that aligns with your audience's preferences and content production capabilities — and then stick to it.
Remember to strike a balance between sharing valuable content and avoiding inbox overload. Maintain a regular cadence to create a sense of anticipation for your updates and keep subscribers engaged over time.
Building an engaged community of readers for your blog can be difficult — but it’s not impossible. The strategies above can help you gain quality subscribers who are genuinely interested in your content.
Use Visme to create high-converting forms, lead magnets, testimonials and more to grow your subscriber base faster than ever. You can also create engaging email newsletters and integrate them with Mailchimp or HubSpot to keep subscribers hooked to your content.
Beyond lead magnets, Visme can also help you create other captivating, branded content like web graphics, videos, infographics and presentations. You can use these visuals on your blog to boost the quality and appeal of your articles and attract more subscribers on autopilot.
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