8 Brand Collaboration Proposal Templates (& Tips to Close the Deal)

Looking for a compelling brand collaboration proposal template for your next pitch?

In this article, we’ve rounded up some of the best proposal templates for influencers and businesses interested in partnering with top brands in their niche. You’ll also learn the dos and don’ts of making an irresistible brand collaboration offer and how to write a powerful brand proposal using Visme’s online proposal maker.

Let’s get started.

Here’s a short selection of 8 easy-to-edit brand collaboration proposal templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What Is a Brand Collaboration Proposal?

What Should a Brand Collaboration Proposal Include?

8 Brand Collaboration Proposal Templates (Edit & Download)

How to Create a Brand Collaboration Proposal

Brand Collaboration Proposal Dos and Don’ts

What Is a Brand Collaboration Proposal?

A brand collaboration proposal is a formal document (or presentation) that brands or influencers send to potential partners.

The goal of these proposals is to express interest in building mutually beneficial relationships with like-minded brands.

For example, a luxury beach hotel might want to partner with an airline to promote an all-inclusive holiday package deal. Their brand collaboration proposal could include:

• The goals and objectives of the partnership
• The results the airline could expect, such as increased ticket sales
• The deliverables, such as social media posts, videos and website promotions
• The team that would be involved in this brand collaboration

If the hotel’s pitch is compelling enough, the airline might accept the collaboration and both companies would be able to benefit from an increase in sales and brand awareness.

What Should a Brand Collaboration Proposal Include?

Brand collaboration proposals help you showcase your products, services and creative marketing ideas in a way that helps you win lucrative brand deals.

Below are some key sections to include in a brand collaboration proposal:

• Your Introduction: Mention your brand values and backstory, highlight your offerings, and give an overview of your work, clients and achievements. The goal is to familiarize potential partners with your company and show them why you’re a good fit.
• Goals and Strategy: Get to the meat of your proposal and talk about what you want to do and why you want to do it. What do you aim to achieve out of this partnership? How do you plan on getting there? What are the main benefits of your proposal?
• Social Proof and Data: Use this section to show potential partners why they should work with you. Showcase testimonials from clients or partners include case studies or results from past collaboration, and back your claims with quantitative data.
• Specific Deliverables: Even if you don’t go too deep into this section, highlight the main deliverables you have in mind. These could include blog articles, social media posts, ads, videos, campaigns, emails, events and more.
• Proposed Timeline: Give brands an idea of how long this partnership would last, what the specific milestones would be and when exactly they can expect to see results.
• Expected Results: Anyone can propose big ideas, but brands want to see whether partnering with you is worth their while. Make a convincing case by backing your proposed ideas with projected results, such as revenue and engagement data.
• Terms and Conditions: Last but not least, no partnership comes without specific conditions. You’ve already highlighted the benefits you offer, but brands also want to know what you expect in return. Be clear about your terms and conditions, but also be flexible and open to negotiation if needed.

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8 Brand Collaboration Proposal Templates

1. Travel Brand Collaboration Proposal Template

Sign strategic brand partnerships and win over important clients with the help of this brand collaboration proposal template.

This proposal template comes with a stunning design layout that strikes a perfect balance between text and graphics. It also uses Visme’s built-in elements, like high-quality vector icons, stock images and creative data widgets to add a visual touch.

Customize this template and make it your own! Edit and Download

2. Consulting Partnership Proposal Template

Partner with like-minded, growing businesses in your niche and create mutually beneficial relationships with the help of this creative brand collaboration proposal template.

It features several pre-designed pages covering key sections of your brand partnership proposal, such as company background, benefits and legal considerations.

Customize this template and make it your own! Edit and Download

3. Retail Store Partnership Proposal Template

Show potential business partners what your brand is made of, including your company’s journey, product offerings and financial information with this brand collaboration proposal template.

It features a trendy design layout with exciting colors, high-res stock images, colorful icons and professional fonts—everything you need in a well-rounded brand partnership template.

Customize this template and make it your own! Edit and Download

4. Fashion Brand Collaboration Proposal Template

Looking to partner with big companies to grow your fashion brand? Use this brand collaboration proposal template to get started on the right foot.

The template features delightful colors, dynamic content blocks, and an eye-catching selection of high-resolution stock photos, vector icons and shapes. It’s an excellent pick for showcasing your brand story and specific partnership terms.

Customize this template and make it your own! Edit and Download

5. Brand Video Collaboration Proposal Template

Share your brand’s services in the best light and sign lucrative deals with this video brand collaboration proposal template.

Customize this template and make it your own! Edit and Download

It showcases a professional design layout that strikes the perfect balance between text and visual content. Take things to the next level by using creative data widgets to visualize the financial information in your proposal.

6. Management Company Collaboration Proposal Template

This brand collaboration proposal template comes with ready-made pages for you to highlight your brand story, partnership proposal, financial overview, and terms and conditions.

All pages are decorated with Visme’s stunning visual elements, such as vector icons, shapes, data widgets, high-res stock photos and trendy fonts.

Make this template your own by adding your own brand elements to the template, including colors, fonts and company logo.

Customize this template and make it your own! Edit and Download

7. Finance Consultancy Partnership Proposal Template

This brand collaboration proposal template is ideal for anyone working in the finance industry. It features a creative layout with eye-catching colors, a creative selection of vector icons and several high-resolution stock photos that you can easily replace.

The template also comes with dedicated pages for you to present your company story, achievements, proposal and budget breakdown in style.

Customize this template and make it your own! Edit and Download

8. Music School Partnership Proposal Template

This music-themed brand collaboration proposal template has everything you need; from exciting colors and modern fonts to unique icons and eye-catching stock images.

Customize this template and make it your own! Edit and Download

It includes pre-designed pages so you can highlight your brand services, testimonials, offerings and more. Personalize this template by adding your own photos, colors, logos and fonts.

How to Create a Brand Collaboration Proposal

A good brand collaboration proposal is eye-catching, well-structured and aligned with your brand. Follow the steps below to create a brand collaboration proposal that grabs attention and highlights your best features.

1. Conduct Research

Before you start making your proposal, you need to collect as much information as you can about the brand you’re reaching out to.

This includes finding out which brand is right for you. The more research you conduct on potential partners, the more you’ll realize that only a handful of them are a good fit.

Study the brands in your niche and read up on their:

• Core beliefs and values
• Backstory and culture
• Products, services and offerings
• Founders and team members
• Latest news and developments
• Marketing strategies

Then, shortlist prospective partners based on how closely they align with your brand’s values and characteristics.

Research is integral for personalizing your proposal and making a compelling pitch. It also shows prospective partners you’ve done your homework and are serious about building a relationship with them.

2. Write the Content

Once you’ve gathered all your data, it’s time to give it context and shape. This is where you write the content of your proposal.

Before you do that, however, we recommend creating an outline. This extra step helps you plan the structure of your brand collaboration proposal.

To create a solid outline for your proposal, go back to our section above on what a brand collaboration proposal should include. Write down the headings, pages and sections you want to add to your proposal.

Then, start writing your content. Keep it brief, use clear, engaging language and focus on how you can benefit them instead of making it all about yourself.

3. Choose a Template

Creating a brand collaboration proposal from scratch can be time-consuming. Worse, it can negatively impact your brand image if the design is not professional or creative enough.

The solution? Start with a template.

Using a ready-made template gives you a much-needed headstart. Visme’s proposal templates, for example, are designed by professionals and contain most key sections and pages.

They’re also fully customizable — it will take you minutes (not hours) to whip up a compelling proposal with the layout, placeholder content and relevant visuals already in place.

4. Customize the Text and Visuals

For this section, we’ll assume you’ve started with a template (preferably one from Visme!)

Now, it’s time to edit your chosen template with the content you prepared in step 2. You might also need to replace, add or remove visuals from the proposal template depending on your design style, topic, niche, client and brand requirements.

Here are some visuals to include in your brand collaboration proposal:

• Company photos and team headshots
• Product images, videos and demos
• Screenshots of your social media analytics
• Relevant icons for lists and key points
• Graphs and charts to visualize financial data

Replacing the placeholder content in Visme’s proposal templates is easy. You can also change the fonts, text size, placement and more. Or, upload your own brand fonts or choose from stylized text boxes and content blocks from inside the editor.

When it comes to visuals, Visme’s built-in graphics library offers millions of free vector icons, stock photos, illustrations, backgrounds, characters and more — all customizable.

You can also visualize numbers and statistics using data visualization — add charts and graphs or bite-sized data widgets like radials and progress bars.

5. Apply Your Branding

Once you’re happy with the content of your proposal, it’s time to personalize the design so it aligns with your brand.

If you already have brand guidelines in place, easily upload your fonts, colors and logos to your branding kit in Visme and store them for future use.

Then, from the left-hand sidebar, apply the colors, change the fonts, and drag and drop any visual elements onto your proposal, such as placing your logo on the cover page.

Don’t have a brand style guide? No worries. Choose from dozens of preset color themes and apply them to your entire proposal with one click.

Ensuring your brand collaboration proposal aligns with your company’s visual style will help strengthen your brand awareness and recall. It will also make you look professional.

6. Make It Interactive

Planning on sharing your brand collaboration proposal online? Add animation, links, videos, embedded content and more to make your document interactive and engaging.

Visme lets you create interactive proposals with easy-to-use features:

• Add links, hover effects and pop-ups on click
• Embed videos from YouTube, Vimeo and other sources
• Add online content like maps, surveys and more using Visme integrations
• Use pre-animated assets like characters, illustrations and gestures
• Apply custom animation and motion effects to text and graphics
• Transform your proposals into page-turners with the Flipbook effect

You can share your interactive brand collaboration proposals in several ways. More on this in the next section.

7. Download and Share

Finally, you’re ready to save your proposal and share it with your audience. If you created your brand collaboration proposal in Visme, you have multiple options:

• Download your proposal: Save your partnership proposal in PDF, PPTX (for presentations), JPG, PNG and HTML5 (offline web) formats. This is ideal for printing purposes or for sharing your proposal via USB or email.
• Share your proposal online: Generate a public or private shareable link for your proposal, and send it to specific audiences, such as potential partners and brands.
• Embed your proposal: Generate an embed code for your proposal and add it anywhere online using a snippet of code.

That’s it! You’re done creating a professional brand collaboration proposal.

Brand Collaboration Proposal Do’s and Don’ts

Anyone can create a brand collaboration proposal. But not every pitch is a winner.
In this section, we’ll look at some expert tips and mistakes to avoid for ensuring your proposals have maximum impact.

Brand Collaboration Proposal Do’s

• Build a strong portfolio. Let your work speak for itself. The best way to win over prospective partners is with an impressive portfolio and past results and achievements. If you’re good at what you do, why wouldn’t brands want to work with you?
• Personalize your proposal. Walk the extra mile and do your research on each brand before reaching out. Use the information to personalize elements like your offer, tone, sections and what makes you a good fit.
• Highlight the benefits you offer. Instead of talking about what you want from the brand, focus on how you can help them. Doing so will make it easier for potential partners to see the value of collaborating with you.
• Talk about results. Avoid lingering on tactics, methods and timelines. Grab your prospective partner’s interest by focusing on the end results. What do you hope to achieve out of this relationship? What’s in it for them? Visualize financial projections and engagement analytics to help clients see the big picture.
• Create an enticing title page. The title or cover page of your brand collaboration proposal should be powerful, eye-catching and on-brand. It’s your chance to make a great first impression, so make it worthwhile.

Brand Collaboration Proposal Don’ts

• Reach out with no prior contact. Showing up and making a big ask without any sort of relationship with a brand can be risky. Before you send over a proposal, show interest in potential partners by following and engaging with them on social media, or communicating over email or LinkedIn, such as praising their product or service.
• Put yourself down. A big mistake smaller or newer brands make is underselling themselves. While it’s good to praise bigger brands, it’s equally important to highlight your legitimate achievements and strengths. Remember, no one wants to work with brands that don’t believe in their own potential.
• Be inflexible. It’s perfectly okay to have terms and conditions in your proposal but make it clear you’re flexible and open to communication. Brands might hesitate to work with you if you’re not receptive to any negotiations or discussions. The key is to find common ground that works for both parties.
• Waste time on potential issues. You could go on and on about issues that may arise during or after the proposed collaboration, but lingering on these “risks” would only drive prospective partners away and make them anxious about working with you. Instead, focus on the benefits and positive results you both can get from the partnership.
• Make your partner come up with ideas. Make it easy for brands to collaborate with you, not harder. If you’re reaching out with a proposal, it’s your job to get creative and offer at least a few ideas and plans about the collaboration. Chances are that if the brand is interested in working with you, they’ll set up a meeting and brainstorm anyway

Create a Powerful Brand Collaboration Proposal With Visme

Brand collaboration proposals are a great way to introduce your company to prospective partners and build mutually beneficial relationships with them.

Collaborations and partnerships with popular, like-minded brands in your niche can help you skyrocket sales, increase brand awareness, build trust and access a wider audience.

Create an engaging and powerful brand collaboration proposal using Visme’s online proposal maker. Use ready-made proposal templates to jumpstart your creation and edit them to fit your brand using the intuitive, drag-and-drop editor.

Written by Mahnoor Sheikh

Mahnoor is a freelance writer and content strategist for B2B SaaS brands (and a toddler mom). She loves to talk about marketing, sales, branding and visual design. When she’s not working, she’s chilling at home (or the beach), cooking gourmet dinners for her family or traveling the world. She’s currently based in Antalya. Connect with her on LinkedIn or check out her website.