10 Interactive Forms Builders for Surveys & Lead Generation
What’s the best way to convert visitors into leads? Create a lead magnet.
Luckily, we've got a video below that shows you how to create high-quality lead magnets your customers won't be able to resist.
We know—it’s easier said than done.
After all, not all lead magnets are created equal. Some get lots of conversions but bring home the wrong kinds of leads. Others don’t convert at all.
But some hit that sweet spot of attracting and converting qualified leads that are likely to turn into loyal customers for your business. Those are the lead magnets you want to learn from.
Below, we’ve collected 14 awesome lead magnet examples from real-life brands to show you what works (and how to do it even better!)
Read on to find the best lead magnet examples to help you create an incredible, high-converting resource for your own business.
We’ve included a variety of lead magnet ideas to show you how to get creative with your freebies and offerings.
A case study explains how your product or service solved a real-world problem. They work great as lead magnets because they prove your value with a concrete example.
This Link Labs case study illustrates how the company helped logistics operations with utility tracking and monitoring.
Why it works: This lead magnet is particularly effective, as it demonstrates Link Labs' capability to solve specific and complex industry challenges. This builds trust and attracts only highly qualified leads—those genuinely interested in the company’s offerings.
Pro Tip: Collaborate with your team on case studies with Visme’s collaboration tools. Easily apply your branding (i.e. colors, fonts and logos) to all Visme projects so they’re consistent with your company’s unique visual style.Use Visme to create engaging case studies with ready-made templates, charts and graphs, embedded links and videos, icons, CTAs, built-in forms and more. Here’s a case study template you can edit and use right away:
Whitepapers are informative documents that work well for companies dealing with complex, authoritative topics, like healthcare, financial, legal and technology firms (e.g. Siemens.)
This whitepaper from Siemens on digitalization explores the latest trends and innovations in the digital world.
Why it works: By offering cutting-edge insights, Siemens attracts leads actively looking to stay ahead in the digital transformation race.
Offer in-depth research and unique perspectives to differentiate yourself from your competitors. Don’t have time to design a whitepaper from scratch? No worries. Use Visme to easily create branded whitepapers online using professional templates and drag-and-drop editing.
Ebooks are brimming with value, easily shareable and incredibly versatile. That’s why they’re most marketers’ favorite type of lead magnet.
At Visme, we love creating free resources to help our readers design amazing visual content like presentations, reports and—you guessed it—ebooks!
As for ebook lead magnet examples, we’ve got those too. Here’s one of our ebooks, design from our very own ebook templates that we use as a lead magnet on our website.
Why it works: Visme’s ebook is relevant, valuable and an enjoyable read for anyone interested in presentation design. And we might be biased, but we are absolute fans of our lead generation forms. They are beautiful, interactive and proven to drive up to 2X more conversions!
Pro Tip: Did you know you can integrate Visme forms with tools like HubSpot, Mailchimp and Salesforce to sync leads and streamline your marketing efforts? Check out all our integrations here to find out more.
Weekly, bi-weekly or monthly—email newsletters have been around for ages. They’re a common type of lead magnets brands use and can help nurture leads over time.
Ahrefs’ Digest is one of the most popular SEO newsletters out there.
Why it works: Ahrefs is known for consistently publishing helpful and practical thought leadership content, especially on its blog. This reputation makes their newsletter even more attractive, promising updates on the latest posts, SEO news, resources and more.
You can also do the same for your brand. Create engaging newsletter forms with Visme’s online form builder. Ramp up conversions, draw attention with animations and characters, and make subscribing a fun experience!
Templates offer starting points for virtually anything, which is why almost every industry can take advantage of these practical lead magnets.
Take a look at Pipedrive’s sales pipeline excel template:
Now, you might be wondering: why does Pipedrive—a tool that lets users create sales pipelines—offer an excel template for doing the exact same thing? Here’s why it works.
Why it works: Excel is a popular but old and basic spreadsheet software. By creating an Excel template and giving it away for free, Pipedrive is able to attract leads to its own product by positioning itself as the better, faster and easier “alternative” for creating a sales pipeline.
Courses are powerful lead magnets because they offer in-depth knowledge and skill development. They’re kind of like ebooks except they often come with a certification or any other method of validating learning, like tests.
HubSpot Academy offers dozens of niche courses targeted at specific audiences. Here’s one on email marketing, for example:
Why it works: By helping their audience enhance specific marketing skills, HubSpot is able to establish authority and credibility. This equips leads with the knowledge they need to understand HubSpot’s value and use its platform to achieve their marketing goals.
HubSpot’s course also serves as one of the best lead magnet landing page examples out there. We love how the copy sums up the audience, benefits and content of the course without being too lengthy or boring.
Use Visme to put together engaging online courses on virtually any topic. Check out our training course presentation templates designed for this very purpose.
Webinars are virtual events that provide real-time interaction and value. They’re excellent lead magnets as they help you collect email addresses through event registrations.
Sprout Social regularly offers webinars that help marketers stay on top of the latest social media trends and best practices:
Why it works: Sprout Social’s webinars tackle highly relevant topics that are trending in the marketing community. This example deals with how marketers can use AI to boost the impact of their social media marketing efforts—a topic that’s not just hot but also great for webinars as it invites thought-provoking questions and expert opinions.
Want to launch a webinar? Great idea! Use Visme’s webinar presentation templates to make your virtual events even more engaging and memorable.
Or, create pre-recorded webinars using Presenter Studio, which comes with camera support, notes and collaborative features to help you deliver virtual presentations in a personable way.
Free consultations work wonders for agencies and consulting firms. By offering a complimentary one-on-one discussion with an expert, you’re able to give potential clients a taste of what you can do for them—at zero cost.
Here’s an example of Grizzle’s free consultation form:
Why it works: Grizzle’s free consultation builds trust by showing potential clients they’re confident in their services and care about both parties feeling comfortable in working with each other. We also love how the Calendly integration makes it easy for leads to book a call at their own convenience without filling out a long, boring form.
Reports offer original, in-depth and data-driven insights that are often hard to find elsewhere. They’re not just excellent lead magnets but also highly shareable pieces of content that can drive swarms of traffic and backlinks to your site.
Here’s an example of Intercom’s Customer Service Trends Report:
Why it works: Upfront, Intercom mentions the number of customer support teams they interviewed for this report—a whopping 1,700. Aligned with Intercom’s industry-leading customer service tools, this report is a well-targeted lead magnet that hits the mark.
Use Visme to create visually engaging reports with animated data visualizations, one-click branding, ready-made layouts, embeddable links and more. Upload your data manually or export it directly from Tableau, Excel or Google Sheets.
Cheat sheets offer quick, accessible and printable knowledge—and they’re super easy to make. That’s why they’re awesome lead magnets.
Here’s a cheat sheet from Creator Impact for using the the AI art tool Midjourney:
Why it works: Creator Impact makes sure leads know the value they’re getting by listing the contents of the cheat sheet before jumping to the download button. Plus, it’s a super relevant topic that solves a real problem most creators are facing at the moment—navigating AI to quickly create non-generic content that aligns with their vision and requirements.
Surprise, surprise. Visme also offers cheat sheet templates! Here’s one you can customize right now:
Think recipes, shopping lists and organized meal schedules. Businesses in the food, health and wellness industries can benefit largely from these types of lead magnet templates.
Here’s an example from Ambitious Kitchen:
Why it works: This lead magnet is extra special because it’s a bundle. It’s not just a meal plan—it’s a set of resources that set you up for a great start to a healthy lifestyle. Plus, we love that it targets a niche audience with specific dietary needs, doesn’t ask for too much information and utilizes good (read: mouthwatering) design.
Pro Tip: Speaking of design, make your pop-ups and forms look extra appealing with high-quality photos. Don’t have images of your own? Grab one from Visme’s built-in stock photo library or whip up an original visual using the AI image generator.
Quizzes and calculators are outstanding lead magnets because they offer personalized insights and encourage interaction—that’s the ideal recipe for driving conversions!
Here’s an interactive quiz from Sleep Foundation as an example:
Why it works: The quiz is visual, interactive and extremely easy to complete. No typing long answers—use sliders and MCQs to work your way through in less than two minutes. We also appreciate how they’re specific about the value leads are going to get if they make the effort to sign up—which is thankfully more than just a score.
Similar to cheat sheets, checklists help people stay on top of specific tasks and complete them properly. They’re like mini assistants that can fit in your pocket.
Move by Design offers a checklist and guide in exchange for leads’ contact information:
Why it works: You wouldn’t normally expect a moving company to offer so much value for free. That’s why we love this checklist bundle. It helps Move by Design stand out, look professional and genuinely helpful, and is a testament to their expertise in moving houses.
Want to design your own checklist but not sure where to start? Check out Visme’s checklist templates to find inspiration and ideas for your own lead magnets.
Worksheets and workbooks provide hands-on learning for users. They’re awesome lead magnets that empower potential clients to make a purchase decision—ideally, in favor of the brand that helped them get there.
Take a look at this personal branding worksheet by The Futur:
Why it works: This free worksheet aligns well with The Futur's focus on creative and business education. It encourages leads to learn more about branding and level up their knowledge and skill set. And if they find it useful, they’ll be more likely to purchase additional courses and resources from the same company.
Visme also lets you create worksheets and workbooks. Save them in PDF or image format to distribute as downloadable and printable resources, or share them online directly as interactive documents that live on the web.
A lead magnet is a freebie companies give away to potential customers (leads) in exchange for their contact information. The purpose of a lead magnet is to offer value that incentivizes prospects to voluntarily sign up for future marketing communications from the brand.
A good lead magnet is specific and highly relevant to your target audience, builds credibility, offers genuine value and can be immediately utilized to achieve goals and complete specific tasks. More importantly, it clearly presents the benefits it offers upfront to drive conversions.
Lead magnets come in various shapes and forms, from downloadable resources to free trials. Some types of lead magnets include ebooks, whitepapers, newsletters, free consultations, free trials, webinars, templates, checklists, courses, reports and quizzes.
Yes, lead magnets are still effective in 2025. They’re proven to drive more conversions and are excellent tools for not just generating leads but also building trust, establishing authority and giving potential customers a taste of your product or service.
Lead magnets are also known as freebies, free downloads, incentives, opt-in offers, sign-up incentives, giveaways or subscriber perks.
Lead magnets can help you convert more website traffic.
Plus, they’re excellent for filtering through generic leads and ensuring you only land qualified ones who are genuinely interested in what you have to say and offer.
Use the examples above as inspiration to create high-converting lead magnets that offer unique value and perspectives to your audience.
Visme can help you bring your ideas to life. Tap into thousands of templates for ebooks, reports, cheat sheets, checklists, newsletters, whitepapers, case studies, webinar presentations, courses, worksheets, interactive content and more.
We also have a dedicated category for lead magnet templates if you’re looking for something specifically designed to bring in leads.
Best of all, use Visme forms along with your lead magnets to supercharge your lead generation strategy. Create eye-catching mockups and showcase them next to animated characters in your forms that are guaranteed to convert.
Improve your data collection from emails, leads, to surveys and more, by using beautifully designed forms that convert up 2X better.
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