10 Interactive Forms Builders for Surveys & Lead Generation

Surveys and lead generation forms are essential for collecting data from clients, prospects and communities.

But not all forms are created equal. Interactive forms take things to a whole new level. They’re not just more engaging than static forms; they're smoother and actually get results.

In fact, our survey found that interactive forms doubled conversion rates and slashed abandonment rates by 67%.

A Statista study backs it up—nearly half (47.6%) of American consumers prefer interactive surveys over traditional ones.

With numbers like these, the question isn’t if you should use interactive forms, but why you aren’t already.

If you’re still relying on static forms, now’s the time to switch things up—or improve what you already have going.

To make it easy, I put together a comparison guide of the best interactive form builders out there. I broke down their features, pricing and ideal use cases so you can pick the right one.

Check it out and see which tool fits your needs—because better data collection starts with better forms

*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of 7th February 2025. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.

Table of Contents

• What Is an Interactive Form?
• Best Interactive Form Builder Comparison Chart
• 3 Interactive Form Examples
• 10 Best Interactive Form Builders
• Interactive Forms FAQs

What Is an Interactive Form?

An interactive form is a dynamic form that responds to users' inputs in real-time. They are designed to lead respondents through steps with follow-up questions and engage them using conversational techniques, animations, video or conditional logic.

Unlike a static form, typically a print or digital document with empty areas to fill in, an interactive form has progressive sections, conditional logic that adjusts to submitted answers and animations that engage the respondent.

Here’s an example of an interactive form template from Visme Forms that offers a downloadable resource for lead generation. It animates as it appears on the screen, grabbing the viewer’s attention.

Equally important to the lead generation interactive form is the interactive survey form that collects feedback, customer opinions and other valuable data for businesses.

As Cam Dilmegani, lead analyst at AI Multiple Research, shares in his article, Traditional vs. Online Survey Research in 2025:

“When you launch a new product or a service, it is always a good idea to observe the customers’ reactions, suggestions, or complaints closely to gain insights about your products or services. This can allow you to improve your least favored products or services and hear your customers’ voices to take necessary action against their complaints.” 

Best Interactive Form Builder Comparison Chart

Choosing the right interactive form for your needs is easier with a side-by-side comparison. I put together this chart to help you quickly assess all the tools reviewed in this article.

3 Interactive Form Examples

There’s no better way to understand interactive forms and how they work than to see them in use.

Here are three examples of the best online forms for different industries.

Airbnb for Hosts

Source

Any property owner can be an Airbnb host. They just need to fill out a form with detailed information about their place.

Below is the form the future hosts need to fill out.

The landing page for this interactive lead generation form estimates the host's income based on the size and location of their property. A drag bar allows users to adjust the number of nights and calculate new estimates.

After using the estimator and deciding to offer their property on AirBnb, the user must first sign up for an AirBnb account or log in to their guest account.

Here’s what makes this interactive form stand out. The steps to fill out this form include a lot of visuals and choices before the host can fill in textual information about their property. The design is minimalistic and easy for the user to navigate.

Duolingo

Source

The interactive survey form to sign up for a Duolingo course is long and has a lot of questions. It even includes a short quiz on the language of your choice to calculate your level.

The good thing is that it's not cumbersome, even if it’s long.

The first step is to choose the language you want to learn by selecting the square with the correct flag. Then, the subsequent questions in the form use the same design layout as the Duolingo courses, uniting the brand's visual identity.

When the user finishes the form and signs up for an account, they can instantly start learning their chosen language.

Visme Registration Form

This interactive registration form template from Visme is tailored to help respondents sign up for a volunteer program. It has three pages and a progress bar that shows how far along they are in the form. Each cell includes a prompt so it’s easy for users to fill in. Additionally, the form blocks progress if cells aren’t completed correctly.

You can edit this interactive lead generation form to meet your own needs. The forms editor has several options for how you want the form to look. First, choose whether you want the form to be fullscreen or framed, then select the style. You can use a 3D hand gesture, an animated character or a simple professional-grade layout.

Add more pages with further questions using the cell suggestions on the left-side toolbar. Try to keep the pages short so they're easy to fill in on any device. Remember to include a Thank-You page at the end, just like on this template.

10 Best Interactive Form Builders

I tested 10 of the best interactive form builders to offer an overview of the available options. I focused on creating surveys and lead generation forms with each tool and tested the features.

I included screenshots of the builders to help you visualize how each tool works.

1. Visme Forms

G2 rating: 4.5

Visme Forms is an online tool that allows you to create, customize and design various types of forms without any programming knowledge. It combines the power of a form builder with a leading design platform to create custom forms unlike any other.

The Visme form editor is an interactive form generator that simplifies the creation process thanks to a user-friendly interface and many customizable templates, including:

• Newsletter signup forms
• Lead magnet forms
• Contact forms
• Registration forms
• Email signup forms
• Feedback forms
• Popup forms
• Survey forms

Visme Forms is the ideal tool for small, medium and enterprise businesses. Marketing, HR and sales teams can greatly benefit from Visme Forms. Its features help users create customized forms that convert 40% more leads than regular forms.

We ran tests to compare Visme Forms to traditional forms and found that Visme Forms increases email newsletter sign-up conversions by 2.0 to 3.1 times.

Not convinced? Below is what one of our users has to say about Visme Forms:

“Visme forms looks great, it works great, I’ve only had it on the page for a couple of days and I’m just in the launching phase, but more than half of my visitors have commented on how cool it is, so it’s working like magic.” - Katharina, Visme Form User

And here is a video of one of our users explaining how she uses Visme Forms for her business:

Now, let’s take a look at the editor.

Below is a screenshot of the Visme Forms editor from when I created a survey form. I chose a pre-designed template and added the 3D character option. The left side of the editor displays the cards and their form fields in order. Adding, removing or reordering fields is easy.

On the left side, you also have the Theme Adjuster, where you can adjust the design of every aspect of your form. Create a theme that aligns with your brand guidelines and save it for future forms.

The right panel in the editor is all about the interactive features. Select from an animated 3D hand gesture or an animated character. Both have several styling options so you can find one that best matches your brand.

Key Features

The best aspect of using Visme Forms is that it’s part of the overall Visme environment, where you can create all sorts of visual content for your business communication.

The Visme Forms editor lives alongside Visme’s content editor and the vast template library, which includes designs for creating all types of interactive content, from presentations to documents to infographics.

In the Visme Forms editor itself, these features stand out:

• You can create stunning tailor-made forms without having to write a line of code.
• Visme offers flexible placement and embed options; popup, sidebar, or seamlessly within content.
• Data flows seamlessly to other tools through integrations with HubSpot, Mailchimp, Google Sheets and more through Zapier.
• The editor includes unique 3D animation options like hand gestures and characters.
• The 3D animated characters have several action options, from dancing to working on a laptop.
• A Customizable progress bar shows the user how much of the form is left to fill in.
• You have the option to choose between several questions per page or one question per page.
• Visme has an Analytics dashboard to track for form responses.

As a Visme user, you also have access to all the tools in the design editor, such as:

• Visme offers thousands of content templates for numerous use cases.
• The editor provides collaboration and workflow tools to work on projects with your team.
• You can access the Brand Wizard to generate a set of beautiful, branded templates from your assets.
• You have the option to use Visme’s generative AI Writer, along with several other AI tools like the AI Image Generator, TouchUp Tools and the Document Generator.

Cons

I’m partial to Visme, so it’s hard to come up with any cons for Visme Forms. The only feature that’s missing is conditional logic, but the design and development team is already working on it!

Pricing

Since Visme Forms is part of Visme, you’ll need a Visme account to create forms. Visme has a free plan you can use for as long as you want. It's the best way to test the tool and get a feel for all it has to offer. If you want to use the premium features, you’ll need a paid account.

• Basic: Free
• Starter: $12.25/month
• Pro: $24.75/month
• Visme for Teams: Request for pricing

Note: Visme offers discounted pricing plans for students, educators and nonprofits.

Here’s a video that teaches you how to use Visme Forms.

2. Google Forms

G2 rating: 4.6 (for Google Workspace)

Best for: Individuals, small businesses, non-profits, educators

Google Forms is a free interactive form builder that helps you create surveys, quizzes, registration forms and feedback forms using conditional logic. To create an interactive form with Google Forms, use the conditional logic feature to direct respondents in different directions depending on their responses.

Here’s how the Google Forms editor looks. I used a customer feedback survey template with several question types. In this design, the color is green, but you can change that to any other or upload a hex code. Changing the fonts so the text aligns with your brand is simple enough, but you can’t customize the form layout very much.

Key Features

Several key features are available in Google Forms to help you create interactive forms. These are some of the most valuable:

• There are multiple question formats, including multiple-choice, checkboxes, dropdowns, short/long text answers, linear scales and file uploads. Users have the option to make questions required or optional.
• You can add images, videos and section breaks.
• Users have access to simple conditional logic that branches to different questions based on previous answers.
• Google Forms has seamless integration with all tools in Google Workspace.

Cons

Since Google Forms is a simple tool, it has some cons worth mentioning. Like, for example:

• There’s no analytics feature aside from the Google Sheet collecting responses.
• Form response storage counts against Google Drive quota, especially if the form asks for a file upload.

Pricing

Google Forms is completely free to use but with a small caveat. You’ll need a paid Google Workspace to increase storage and get better support options for your team.

These are the prices for Google Workspace:

• Business Starter: $6.00 per user/per month
• Business Standard: $12.00 per user/per month
• Business Plus: $18.00 per user/per month

3. Jotform

G2 rating: 4.7

Best for: Small and medium businesses, e-commerce businesses and service-based companies.

Jotform is an online form builder that offers over ten thousand pre-made forms to choose from and the ability to import previously created forms to edit further. With Jotform, you can also create signable documents like contracts and agreements.

Regarding interactivity, Jotform offers features such as in-form calculations, payment solutions, conditional logic, translatable forms and slider responses.

Look at the Jotform editor, which has a feedback survey open and ready to edit. You can select elements like cells, payment gateways and pre-built widgets on the left side. On the right is the form designer, where you can choose colors, styles, themes and layouts.

Key Features

Jotform offers a number of features as part of its online form builder. Such as:

• The platform includes advanced conditional logic features like showing or hiding fields, skipping or hiding a page or showing custom thank you pages.
• Users have the option to assign private forms to employees or users.
• You can turn a PDF form into a Jotform.
• The system provides approval flows and collaboration for teams.
• There are over a hundred integrations, including CRMs.
• Jotform also offers a workflow-building feature.
• The editor offers pre-built widgets that you can customize with CSS.

Cons

There are a few setbacks to using Jotform as your form builder. For example:

• The free plan is restricted (5 forms and 100 monthly submissions).
• There’s a simple editor and an advanced editor which has a higher learning curve.

Pricing

Jotform has a free plan with limited options and several paid plans with increasing functionalities.

• Starter: Free
• Bronze: $34/ month
• Silver: $39/ month
• Gold: $99/ month

4. Typeform

Best for: Product teams, marketing teams, human resources and customer success teams.

G2 rating:4.5

Typeform is an online form builder known for its conversational, user-friendly approach. It transforms traditional forms into engaging, interactive experiences by presenting one question at a time in a clean, minimalist interface. This unique approach has made Typeform so popular that other form builders have incorporated the one-question-per-page feature as an option.

To make a Typeform form interactive, you can add videos to the question cards to make them more engaging. You can also build conditional logic flows for your forms that direct users to different question groups depending on their answers.

This is what the Typeform editor looks like. I opened a lead generation form template with several pages to test the tool. The editor’s design is minimalistic and easy to navigate. The page types on the left are color-coded, making it easier to view at a glance. When you add conditional logic rules, there’s another window where you can build the flow visually.

Key Features

The uniqueness of Typeform’s form style is just one of its features. Here are some others you may find useful:

• Jotform provides advanced branding capabilities to align your brand with the form.
• The system offers 28 editable question types for several purposes.
• Users have the ability to add videos to questions.
• The platform generates easy analysis reports from collected data.
• It integrates with over 100 services, including Slack, Calendly and Stripe.
• The editor features conditional logic with three different capabilities: branching, quiz score and quiz outcome.
• There's an easy sync option with HubSpot.
• The platform includes an optional AI helper to build forms.

Cons

Typeform has a few weaknesses, but not many. I think you’ll care about these:

• Templates aren’t available inside the editor; they are only available via the landing page.
• The free plan is minimal (10 responses per month).
• The one-question-per-screen format is mandatory and cannot be changed.

Pricing

Pricing at Typeform is separated into individuals, teams and marketing teams. Basic is for individuals, Plus and Business are for any team, and both Growth plans are for marketing teams.

• Free: Free
• Basic: $21/month
• Plus: $46/month
• Business: $75/month
• Growth Essentials: $150/month
• Growth Pro: $258/month
• Enterprise: Price upon request

5. Formless (by Typeform)

G2 Ratings: 4.5

Best for: E-commerce businesses and digital marketing agencies.

Formless is an AI-powered interactive form builder app from Typeform. It integrates the Typeform one-question style with an AI chatbot that builds a form by following your prompts.

This form builder includes a set of predetermined sections where you describe your needs. At the bottom is an option that allows you to train the AI to give responses inside the form using the company information you upload to the system.

You can try the Formless editor without creating an account or subscribing. However, once you want to publish a form, you’ll need to pay. I tried it out with a feedback survey form and found that it is pretty straightforward.

The editor also has a video tutorial for first-time users. In the visuals section of the editor, you can upload images or use an AI image generator.

Key Features

Using Formless gives you access to several AI-based features to help you build interactive forms. These are the most helpful:

• You can create forms in 120+ languages.
• There’s a variety of templates available to create different types of forms.
• Formless forms not only ask questions but also answer them.
• Forms are embeddable as inline, full screen, popups or banners.
• You have the ability to create forms that give clients calculated quotes.
• It’s possible to train the AI for tone of voice and information recall.
• There are several direct app integrations and more through Zapier.

Cons

Formless is AI-based, which might be the most significant setback for some people. However, some other aspects might also steer people away from it.

• The AI copy can be limiting if you rather write the content yourself.
• You’ll need a paid Zapier account to use the integrations.

Pricing

Formless pricing is on a sliding scale, starting at $59 and increasing depending on the number of AI conversations.

• 250 AI conversations: $59/ month
• 500 AI conversations: $98/ month
• 1000 AI conversations: $175/ month
• 2000 AI conversations: $330/ month
• 5000 AI conversations: $720/ month

6. Fillout

G2 rating: 5.0

Fillout is a versatile form builder that helps you create interactive digital forms and several other forms to collect data. The templates cover many use cases and are fully customizable to suit any style and tailor to any brand identity. The interactive features in Fillout include conditional logic, dynamic feedback in quizzes and price calculations.

This is the Fillout form editor. I used a lead generation form with a first-user discount to test it out. The left bar shows the available fields and theme customizer when you click the Theme button. On the right are the styling options for the fields, which you can customize individually. The conditional logic options are also in this toolbar.

Key Features

Fillout has many features for creating forms. These are the ones I find the most impactful.

• Fillout offers hundreds of available templates for different industries.
• Several types of forms are available for various uses, such as interactive digital forms, fillable PDF forms, login forms, payment forms, e-signature forms, scheduling forms and form workflows. (already complete)
• The editor provides conditional logic with options to hide fields, combine forms, pipe answers, make calculations and create condition groups.
• You can perform versatile form customization and styling using themes and an advanced designer.
• You can use custom domains to share published forms.
• The platform enables data tracking and collection with flexible views and analytics.

Cons

Fillout doesn’t have many cons. User reviews on G2 are generally positive, except for one user who complained about the lack of published form organization in the dashboard. Aside from that, users can’t find any other complaints about Fillout.

Pricing

Fillout pricing starts with a free plan offering unlimited forms and seats but only 1000 responses. Higher plans offer more responses and exclusive features for form creation.

• Free: Free
• Starter: $15/month
• Pro: $40/month
• Business: $75/month

7. Zoho Forms

G2 rating: 4.4

Best for: Medium to large businesses, healthcare organizations, education and professional services.

Zoho Forms is an online form creation tool under the Zoho One umbrella. Most importantly, it integrates seamlessly with other Zoho products to create elaborate workflows and business processes. Zoho forms offer encryption capabilities and a Kiosk mode, which allows users to fill out forms even offline.

The interactive features available in Zoho Forms include advanced conditional logic, payment gateways, calculations and mobile forms that read QR forms and manage geolocation.

This is the Zoho Forms editor. The design is simple, but there’s not much you can say about the UI. As you build the form, you don’t see it as it will look when published. To do so, you have to click on Preview. Only then can you change the form’s design theme, which is not customizable.

Key Features

Zoho Forms boasts many features for its users. These are the ones I believe you’ll be most interested in.

• Zoho Forms features a drag-and-drop no-code builder with over 30 field types.
• You have the option to create forms with all questions on one page or with one question per page.
• The system sends confirmation notifications via email, SMS or Microsoft Teams.
• You can share, embed or send forms as email campaigns.
• The platform can merge form responses to create custom documents.
• The system provides UTM tracking and analytics reports.
• You have CSS editing capabilities.
• You can create different types of workflows that stem from forms.
• The platform provides the ability to collect payments and create invoices from form responses.
• Kiosk mode on the mobile app allows offline form filling in public spaces. (already complete)
• The mobile form system enables form autofill with QR scanning.
• Zoho Forms offers HIPAA compliance and encrypted forms.

Cons

Although Zoho Forms has a few cons, reviewers on G2 repeat them, so they must bother some people. While testing, I also found these setbacks notorious:

• The form in the editor doesn’t look the same as the final version.
• Pricing can get confusing when you have several Zoho products.

Pricing

You can have a Zoho Forms account without a Zoho One account, but you’d be missing out on all the Zoho integrations. There’s a free subscription for one user and three forms, enough to give you an idea of how things work in the Zoho Forms environment. These are the pricing tiers:

• Free: Free
• Basic: $10/month
• Standard: $25/month
• Professional: $50/month
• Premium: $90/month

8. Question Scout

G2 rating: 4.6

Best for: Content creators, small to medium businesses and educators.

Question Scout is a simple form builder that creates forms, surveys, quizzes, assessments and calculation forms. Its standout feature is the interactive calculation option with many applicable mathematical functions. You can design interactive quizzes and assessments that calculate and score answers and give respondents automatic results.

I chose a survey form template with several question types to test the Question Scout editor. It includes a calculation variable for some of the scoring questions about burgers, sushi and drinks. To change the form's styling, choose a pre-designed theme or create one that aligns with your brand and save it.

Key Features

Question Scout has several features worth mentioning. These are the most valuable:

• Teams can use a collaborative workspace to create forms together.
• The system provides answer piping and conditional logic according to previous answers.
• You can customize form themes to align with your brand.
• The editor displays an organized outline view for questions.
• You can create automated and collaborative workflows.
• The platform provides the ability to collect payments.
• The system can collect partial responses even if respondents submit unfinished forms.
• You can choose between traditional and conversational formats.
• The platform includes mathematical functions for advanced calculation forms.

Cons

As a form builder tool, Question Scout does have some setbacks that can make your experience less than ideal. Like, for example:

• Conditional logic options aren’t very straightforward.
• The mathematical functions aren’t easily understood if you don’t have the knowledge.
• Design themes are limited.

Pricing

You can try Question Scout for free for 14 days with access to all features. Then, the paid tiers start as follows:

• Personal: $5/month
• Starter: $10/month
• Pro: $20/month

9. Paperform

G2 rating: 4.5

Best for: Ecommerce businesses, entrepreneurs, small to medium businesses, sales teams.

Paperform is a wide-range interactive form builder with many output options, including automated forms, surveys, bookings, payment forms, scheduling, onboarding, etc. Their catchphrase says, “Paperform does everything short of open bottles.”

The interactive features in Paperform include conditional logic, in-form calculations, payment processes and course forms with videos, questions and automatic responses.

The Paperform editor is simple but includes a lot of options. The settings for the questions and fields are a little hidden, nested behind buttons and dropdowns so it can take a while to get used to. Also, the form in the editor doesn’t look like the final form; you have to click on the dropdown in Publish to preview the design.

Key Features

There are many good features inside the Paperform environment. But here are the ones you’ll find the most helpful:

• There are hundreds of pre-designed templates covering many industries.
• You can create documents for clients to e-sign.
• Paperform offers over 2000 integrations to collect and analyze your data.
• You can create calculation forms that adapt to input and choices.
• Teachers and trainers can make math quizzes and exams using calculation features.
• You can organize your forms with tags and groups in the dashboard.
• You have the option to create a form using AI.
• You can use Google Analytics and Meta Pixel to track form submissions.
• The system can create custom PDFs from submissions.

Cons

Even though Paperform is a powerful form builder with many form styles, it has a couple of cons you should be aware of.

• You can only see what the form will look like in the appearance tab, not in the builder.
• The mathematical functions are difficult if you don’t know what you’re doing.

Pricing

Paperform allows for a 14-day free trial during which you can try all the features included in the highest tier. After the free trial, you have to choose one of the paid plans.

• Essentials: $29/month
• Pro: $59/month
• Business: $29/month
• Enterprise: Quote upon request

10. Formstack

G2 rating: 4.4

Formstack is an online data collection suite that includes forms with conditional logic, e-sign documents, automated workflows, forms for Salesforce. and document generation from company information. Formstack Forms is the suite’s form builder that allows you to create interactive lead generation forms, payment forms and more using conditional logic.

To make an interactive form with conditional logic using Formstack, apply a logic rule to a cell or an entire section and build custom paths for respondents depending on their answers.

The Formstacks form builder looks like this in the Build setting. When you click on Style, the form changes to look like it will once it’s live. The form fields are drag-and-drop, so you can move them around in any order you want.

Key Features

As an interactive form maker directed at businesses, Formstack has several features that can interest you.

• Formstack provides a drag-and-drop editor.
• You have options for form prefill.
• The editor includes an AI form generator.
• It offers conditional logic using selected question types.
• The system offers UTM tracking and Google Analytics.
• You can generate documents from form submissions.

Cons

These are the few setbacks about Formstack that will interest you when making a decision.

• There are limited templates and style themes.
• The pricing is high compared to competitors.

Pricing

These are the payment tiers for Formstack. You can choose to purchase only the forms option or the full suite.

• Forms: $99/ month
• Suite: $299/ month
• Forms for Salesforce: Price upon request

Interactive Forms FAQs

If you have questions about interactive forms, these FAQs might be just what you need.

Take Your Interactive Forms from “Meh” to “Wow” with Visme

Interactive forms are leading the charge in making information gathering more efficient and user-friendly. As we've seen through our detailed comparison of various form builders, there's a solution for every need and budget; from free options like Google Forms to comprehensive platforms like Visme Forms that offer advanced features and customization options.

The key to successful data collection is not just gathering information but creating an experience that engages users and encourages meaningful responses. Interactive forms achieve this by breaking down barriers between businesses and their audiences, making data collection feel less like a task and more like a conversation.

With Visme’s intuitive interface, extensive customization options and powerful analytics, you can build forms that not only collect data but also reflect your brand's personality and professionalism.

Ready to transform your data collection process through surveys, lead gen forms and more? Start creating engaging interactive forms with Visme Forms today.

Written by Orana Velarde

Orana has been a writer for Visme since 2018, covering topics like design, visual marketing, data visualization and visual content creation. Orana has a background in graphic and web design, makeup artistry for film and theater and ongoingly takes courses on digital marketing, UI/UX and other related topics. See Orana’s work at www.oranavelarde.com.