The Importance of Visual Editing Software

Mydee Lasquite

Written by:
Mydee Lasquite

Nov 13, 2015

Why Do We Use Visual Editing Tools?

Nowadays, it is very easy for anyone to use a good point-and-shoot or high-end SLR camera to produce good quality images. However, if you need to convert that simple image into a high-quality visual for your year-end report, business presentation or advertising proposal, you will need visual editing software to achieve the desired result.


Visual editing software is an indispensable weapon in the arsenal of every visual designer or creative professional in the field of photography and design. The advent of social media networking and digital online marketing have prompted businesses around the world to leverage online media to build an online presence while reinforcing brand identity. Social media networks have proven effective in helping businesses thrive and create new avenues for lead and sales generation.

Visual media has become vital to the sustenance of any business seeking to enhance its social media and online presence. Visual content is integral to a business's online campaign, as evidenced by its steady increase in popularity in the last five years. Online businesses are getting creative in the way they feature their content in order to amplify brand recognition and increase prospect conversion.


Visuals boost the visibility of content, whether in the form of a brand message, a call-out or just a simple Facebook post. However, the visuals used in these messages can’t just be any images. The quality of the images used cannot be compromised. Visual content’s potential to boost social media engagement levels and online visibility relies heavily on how you present them to your audience.

Even ordinary pictures taken with a good point-and-shoot camera or SLR may have issues like poor lighting, distortions like blurring or any other mistakes that could degrade the value of your visual content and ultimately undermine its effectiveness on social media and online brand campaigns. Videos, on the other hand, may have background noise and other unnecessary elements that can distract the viewer and affect the overall quality of the content.

Visual editing tools allow you to correct the image and video problems mentioned above. They can turn your visuals into high-quality images and impactful videos. They can help you eliminate unappealing red-eye, adjust brightness and contrast and, most importantly, they can remove unnecessary elements in the background. Ordinary features like cropping, resizing, rotation, brightness and contrast adjustments are frequently used by anyone who wants to improve the quality of their visual content.

Here are several reasons why visual editing tools are vital tools for every design professional:

Image Enhancement


For dull-looking images that will fail to grab the attention of your audience, you can use the image enhancement feature to tweak visual details and make your images "pop" and instantly become more captivating.

The image enhancement features transform dull and lifeless images into striking and noticeable visuals. This particular feature helps you to:

  • Contrast adjustment
  • Make images lighter or darker
  • Crop images according to professional standards
  • Resize according to social media requirements or recommendations
  • Remove reflections or glare

Photo Restoration


We all have those old photos we’d really like to bring back to life. There are also those instances in which you will need to turn vintage photos into advertising visuals.

If you have old photos lying around somewhere that you could use in a project, find them and use a visual editing tool to restore them and start sharing them online or put them to good use in that advertising campaign.

The photo restoration feature helps you achieve the following:

  • Remove cracks
  • Delete fold lines and creases
  • Minimize fading
  • Make tears invisible
  • Reconstruct missing areas
  • Restore tone and color

Image Manipulation


This feature comes in handy when you want to remove unnecessary details in the background, create an illusion or generate a totally new image.

Image manipulation involves:

  • Producing a colored version of a black-and-white photo
  • Retouching photos to make them suitable for innovative advertisements
  • Introducing an extra element that would be technically unattainable to include in a real-life shoot or in a predefined studio set-up
  • Applying multiple images to create a composite solo image

Image Clipping


Image clipping is different from cropping. This feature operates in the same way as cropping but what it removes from your photos are unintended highlights and elements that alter the focus and rob the attention from the intended subject.

Image clipping is more about image retention. It finds a way to remove distractions that interfere with the subject matter. It is helpful for improving images so that you offer the right perspective.

Image clipping techniques involve:

  • Photo masking, which helps remove background distractions
  • Complete removal of the background
  • Creating realistic shadows so that photos look more genuine
  • Eliminating blemishes, scars and glare

Image files come in various formats like GIF, PNG, BMP, JPG, TIF and PDF. The good thing is that visual editing tools allow you to view, export and import images in various formats.


Visual editing software is frequently used by visual or graphic designers, photography studios and even real estate businesses and web-based companies to create images that have an enhanced quality and high recall value. With the increase in web-centric businesses and savvy marketers, we are heading toward a future in which photo editing software will be an increasingly important tool for all types of professionals, not just designers.

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    About the Author

    Mydee is a content strategist at Visme’s Visual Learning Center. After years of writing for various companies to promote brands and products, her passion for content and love for offering valuable information landed her at Visme to help individuals and businesses make informed decisions and improve their communication and presentation skills.

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