How to Optimize Your Presentations with Video

Mydee Lasquite

Written by:
Mydee Lasquite


As we always say, visual communication is the fastest and most effective way to convey a message to your audience. If you're looking for a fast, convenient and efficient way to engage your audience, use visual media to deliver your message.

In this post, we give you some good reasons to use more videos in your slide decks and some helpful tips for properly using them when delivering your presentations.

5 Good Reasons to Use Videos

Videos tell stories and evoke emotional reactions.

We all want to avoid death by PowerPoint. Though it can be a powerful tool for presentations, not much can be done with outdated themes and distracting transitions and animation tricks.

Text-heavy presentations make the audience prefer to read their notes. Using video in your presentations, on the other hand, improves the audience experience. It excites the senses and keeps your audience attentive and eager to hear what you have to say next.

What's the result of optimizing your presentations with video? You get a warm reception from the audience for keeping them awake and triggering a series of different emotions with your video.

Instead of telling them how they should feel, you can trigger that emotional response by showing instead of telling.

For example, instead of listing statistics on global poverty, show them a video of what this looks like in real life.


Videos communicate more with less.


In business presentations, speakers often cram slides with data, statistics and any information that will prove a point, which makes presentations tedious and boring.

If you must present a good amount of statistical data, try going beyond static charts. For example, use video in your presentation to illustrate process, movement and company growth.

Even better, use 3D presentations to present your data. When your numbers are in motion, your audience's attention will automatically become more focused on the movement and, in the process, the message behind these numbers.

If you stimulate the senses with visual media, you will definitely rock your presentation. There’s a wide array of visual creation tools you can use to breathe life into your presentation. Visme, in particular, allows you to embed videos from various sources and platforms to make your presentation lively and interactive.


Videos can increase purchase intent.


Studies have shown that customers respond better to presentations with visual media formats than ordinary print or banner advertising campaigns.

For example, when the company Lifebuoy released an infomercial about a boy who saved his life by washing his hands with soap, the brand experienced a great increase in sales.

Again, when you use videos in your presentations, you tap into the emotional side of the buyer. You offer information that is seen and felt, as opposed to simply reciting numbers and giving advice on what to do.

Videos are powerful tools in the online digital marketing arena. Both B2B and B2C marketers take the time and effort to produce video commercials and infomercials because of the relatively high conversion rates associated with these types of campaigns.


Videos are ideal for remote presentations.


An executive of a multinational corporation who often conducts remote presentations could take the time to condense pages of information, with numbers and values, into a short and simple video, rather than sending or presenting a lengthy slide deck.

In a world where remote presentations are becoming the norm, a video saves time and energy for all those participating in a virtual conference.

As a presenter, you should also be aware of time zone differences so that you do not take up more time than is needed, especially if your colleagues are located halfway around the world.


Videos are compact and timeless.


When compared to any other educational resource, how-to online videos are perfectly capable of delivering information you find in print.

Videos work well in presentations because they can be easily downloaded or embedded. They can also be saved on file and edited at will.

If you have lengthy videos, you can simply break them into parts to accompany your reports or presentation. Videos can be updated easily, with the use of video editing tools, and can be accessed online on demand if needed.


Effectively Using Videos in Your Presentation

One great way to add video marketing into your strategy is with a video presentation. The use of video as a storytelling tool in presentations is becoming more of a trend both in school and at work. 

To help you make the most of your efforts, here are five tips on how to maximize the potential of your videos in your presentations.


You can set the atmosphere with your opening video.

Share a powerful visual story before you begin your presentation by inserting a 15-second clip of a video related to your topic. This will grab the attention of your audience and build anticipation for what you are about to share.


Make your videos short and sweet.

Videos are great, but remember that they should only be used to support, not supplant, your presentations.

Keep your video clips long enough to captivate your audience's attention but short enough to incite curiosity. Your goal is to maintain their interest and keep them glued to your presentation.

A two- to four-minute video may be too long; it’s much more effective to show snippets of your video to support specific points you want to make.


Maintain professionalism.


When you use videos in your presentations, make sure to have them professionally edited. Rather than use an unedited video from your smartphone, insert a video that has been trimmed and edited to show only what is important; this makes your video look professional, engaging and worth viewing.

This is an important rule, especially for business professionals and executives. Regardless of how good the content may be, if the video is presented poorly and unprofessionally, you risk being perceived as careless and unmindful of details.


Videos should be relevant.

Use only videos that are directly relevant to your presentation and that add value. High-quality video won't do much to advance your goals if it does not support important points in your presentation.

Videos in presentations should complement your information and not act as a distraction or intermission, so carefully choose the videos you want to insert.


Videos should be audible.

One of the most important aspects of your video is the quality of the sound. It should be loud and clear enough for the audience to understand what is being said.

During the editing process, you can determine whether or not your video has good audio. Before you give your presentation, test your video using external speakers. Never leave any part of your presentation to chance.


Top Video Editing Software

For Windows

Windows Movie Maker


Kate’s Video Tool Kit


We Video




For Apple



Presentations have evolved. Simple graphs and charts can now be presented using 3D animations, which are sure to captivate any audience more than long lists of statistics, facts and numbers.

Ready to create your own video presentations? Sign up for a free Visme account to create your first video intro in minutes.


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    About the Author

    Mydee is a content strategist at Visme’s Visual Learning Center. After years of writing for various companies to promote brands and products, her passion for content and love for offering valuable information landed her at Visme to help individuals and businesses make informed decisions and improve their communication and presentation skills.

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