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Using a variety of fonts is an interesting concept often used by designers. We’re speaking about general design: web, on paper / print, advertising, etc.
However there is a thin line between what is considered tight and attractive, and what could be considered a typographic chaos.
When designing graphics that utilize content, you need to be aware of this balance.
The first things we’ll need to ask yourself before choosing the right typography are:
a. What value does the typography or typographies bring to the overall design.
b. What effect could it have over the visual, legibility and accessibility of the design.
There’s no use of including several different typographies if they make the message unclear and hard to read.
After asking (and answering) these questions, follow these simple golden rules for typography:
On several occasions, we find yourself with designs that are trying to reach an attractive look, but end up turning into a font carnival.
As a general rule, we need to use as few fonts as possible to transmit our message in an accurate manner. If your design works with just two fonts, then simply avoid using additional fonts and styles. The key to clean design is minimalism.
You can also practice with extra resources: bold, thin and condensed fonts from the same family. But it’s important you try to avoid the underlining too often, it's an old resource inherited from writing machines. Try utilizing bold style when you want to strengthen part of a message such as below.
As a general rule, it’s not recommended to use uppercase when is not grammatically correct to do so. There are other resources, more visually appealing, which could help you with this.
Sometimes designers use too many uppercases to mark a word or phrase. This is not advised; you can find more creative ways to highlight what you want highlighted, such as bold text, slightly larger size, or different colors.
A good typographic design has two main items in consideration: the tracking and the spacing.
The tracking refers to the space between characters in a word and the spacing to the space between lines in a paragraph.
Always try to keep a good balance between both. This will help to make your design look good and professional; and last but not least easy on the eye (and thus easier to read)
As a rule always start with the regular tracking and space offered by your text editor's default settings and apply little variations until you get the effect you're after. If you go overboard,, you risk deeply affecting the readability of the text.
Your font should be aligned with your target audience. If you are designing for a young audience, probably the font selection, colors and elements are not going to be the same as they would be for a senior audience.
Remember your overall design needs to have a tone, look and feel, all of those aspects are important to connect with your audience.
Typography is a very important part of our creative efforts. And it takes some time to master it. So don’t worry if you don’t get it right on the first round. Keep working until you do, it pays off!
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