The Anatomy of Trump and Hillary Supporters [Infographic]

Nayomi Chibana

Written by:
Nayomi Chibana

Aug 11, 2016
the anatomy of a trump hillary supporter

I have never been to a Trump or Clinton rally, but if you watch footage from both events, you’ll notice that the differences between the two couldn’t be greater.

At one, you’ll see Trump impersonators, free helicopter rides for children and even elephants roaming around with “Make America Great Again” painted on their sides.

In between chants to “build a wall--kill them all,” you’ll hear promises to take the country back to better times, when America was truly great.

Meanwhile, at the other rally, a more somber tone prevails in the atmosphere. Instead of circus-like entertainment, you’ll hear policy details and talk of unity, diversity and compromise.

Republicans on one side, Democrats on the other. One is from Mars and the other from Venus.

This election, more than any other in recent history, has put on full display the differences between American conservatives and liberals and, if anything, widened the already abysmal gap between the two.

But the visceral animosity between these two ideological groups is not so much about differences in rationale--just spend a few minutes reading Facebook comments to see what I’m talking about--but more about differences in the way we respond emotionally to situations.

In the words of David Hume, reason is merely “a slave of the passions,” and for those who think their election-day decisions will be governed more by logic than emotions, just ask yourself the following questions from Jonathan Haidt’s The Righteous Mind:

  • If your dog dies, is it okay to eat it?
  • Is it okay to have sexual intercourse with a chicken?
  • What about with your sister?

If you’re like most people, you probably cringed while reading these questions and felt instinctively inclined to label these acts as disgusting and immoral. But let me ask you, did you consider the logical reasons for doing so before making such a judgment? Probably not. The reasons were simply afterthoughts to justify our emotions--not the other way around. In fact, most people can't even come up with a logical explanation for their reactions to these bizarre scenarios.

Once we’ve disabused ourselves of the notion that we’re primarily rational creatures, let’s ask ourselves, What triggers these emotions? Where do they come from? And why do we have such disparate emotional reactions to the same message?


This Is Your Brain On Politics

Many studies have concluded that the answer lies in the brain.

Research on the relationship between political orientations and brain structure found that liberals respond better to “complexity, ambiguity and novelty” and are also more inclined to suppress their instinctual reactions to conflict.

Meanwhile, it was found that self-described conservatives have larger amygdalas, which is the region of the brain associated with emotional responses, disgust and fear conditioning.

Their greater sensitivity to emotional stimuli in comparison to liberals was confirmed by this study, which found that conservatives exhibited heightened physiological responses (such as rapid blinking) to shocking noises and threatening imagery.

conservatives versus liberals infographic

And in yet another investigation, researchers concluded that while risk-taking behavior was identical in both liberal and conservative subjects, the latter’s amygdalas fired at a faster rate in comparison to those of liberals, indicating that they might be more influenced by emotions when making decisions.

Before conservatives are quick to cry “liberal bias”--as it seems like these studies are portraying them as a bunch of paranoid, gun-toting people--research also seems to indicate that conservatives enjoy a “higher degree of happiness and life satisfaction” in comparison with liberals. Also, it’s interesting to note that this study suggests that liberals are actually more neurotic than conservatives. Researchers believe that conservatives’ propensity for stable, lifelong relationships and a strong religious faith may account for these differences.

And for those who believe studies can be manipulated to reflect almost any conclusion, this study attained 83% accuracy in predicting individuals’ political beliefs by simply reviewing their brain scans.


Differences in Personality

After looking at somewhat conclusive evidence that the brains of liberals and conservatives function differently, the next question that naturally comes to mind is: Do politics change a person’s brain or does the brain determine a person’s political leanings?

The answer is both. Darren Schreiber, a neuroscientist at the University of Exeter, believes that, given the plasticity of our brains, the direction of influence flows in both directions. People live life, have new experiences and, in the process, modify their views, which affects the way the brain functions.

But the type of brain a person is born with is also a determining factor in the kind of views he or she will develop later in life.

the anatomy of a trump supporter infographic

Create anatomical infographics like this using Visme

This study published in 2006 in the Journal of Research in Personality found that a set of personality traits established for each political orientation allowed them to accurately predict which set of political beliefs a group of preschoolers would adopt 20 years later in their adulthood.

Those who turned out to be conservative in their twenties were described as quiet, dependent, organized, fearful and submissive preschoolers. Meanwhile, children who became liberals in their adulthood were more expressive, gregarious, independent, energetic and assertive.


Differences in Values

While it may sound like introverted and anxious personalities tend to be more conservative, there are also other external factors involved. Biology doesn’t account for everything and actual viewpoints and values certainly do have a role in determining ideology.

As novelty-seeking as particular individuals may be, if their upbringing designed them to respect cultural norms, authority, religion and family ties, then chances are they might remain conservatives for the rest of their lives.

the anatomy of a clinton supporter infographic

According to biopsychologist Nigel Barber, conservatives feel that they need to protect themselves in a threatening and competitive world. In line with this view, they believe that:

  • The country needs to defend itself from other nations by building up its military.
  • The nation needs to protect itself from immigrant communities, especially unlawful ones, that could pose a threat to its security, prosperity and way of life.
  • A firm belief in God allows them to withstand all trials and triumph in an uncertain and dangerous world.
  • Their right to bear arms allows them to defend themselves from criminals without relying on the police or the government to protect them.
  • They should protect themselves from government intrusions such as increased taxes.
  • The system should reward those who work hard to support themselves and their families and oppose government programs that encourage dependence.

On the other hand, liberals see the world as a much less threatening place, so they believe that:

  • Armed citizens pose a threat to those around them and, therefore, protection against criminal threats should be left to the police.
  • All kinds of problems can be solved through science and education, rather than religion and faith.
  • Immigrants and foreigners as less of a threat.
  • Consensus building and diplomacy are more effective than building up the military.
  • Paying taxes allows the government to improve the lives of others and support programs that alleviate social problems.
  • It is not as necessary to use family ties as a protective bubble.
  • Wealth should not be concentrated in the hands of a few.


The Anatomy of Trump and Clinton Fans

Enlightened by a newfound understanding of the deep-seated biological differences between conservatives and liberals, it should be at least a bit easier for individuals on opposite sides of the spectrum to humanize each other and regard the other side as the yin to their yang--rather than the bane of America as we know it.

But that might be wishful thinking.

For now, what we can do is continue to educate ourselves and others on the motivations behind what we believe.

At Visme, we often like to make sense of thorny issues through data visualizations, so we decided to look into the differences between Trump and Clinton supporters and visualize them through a series of infographics and charts.

Using the social profiling platform Demographics Pro, we were able to generate audience profiles of users composing tweets with the hashtags #MakeAmericaGreatAgain and #ImWithHer. By narrowing the results to tweets with positive sentiment, we were able to come up with a demographics report of Trump and Clinton supporters who are active on Twitter.

Here is what we found:

1 Gender

As expected, a greater percentage of Hillary supporters are women, while a majority of Trump’s fans are male.

2 Marital status and age

Hillary’s supporters are younger and are comprised by a greater percentage of singles without children.

3 Median income

In line with the relatively younger Hillary fan base, tweeps using #ImWithHer registered a slightly lower median income in comparison with Trump fans.

4 Ethnicity

A greater percentage of Trump supporters are white, while Hillary fans register a slightly higher percentage of Hispanic and African-American supporters.

5 Religion

As expected, a greater percentage of Trump supporters are Christians, while more than two-thirds of Hillary fans are Jewish. Interestingly enough, there are more Muslims tweeting positive messages with the hashtag #MakeAmericaGreatAgain than #ImWIthHer.

6 Location

A large percentage of fans in both cases are based in New York.

7 Occupations

While pro-Hillary tweeps are largely comprised of authors, writers, teachers and health workers, many of Trump’s supporters are senior managers, veterans, entrepreneurs and realtors.

8 Interests

Trump’s fans are interested in sports, business, pets and family life. Meanwhile, Hillary supporters are interested in charitable causes, cooking, health issues, reading and travel.

9 Brand affinities

As expected, Hillary supporters have a greater affinity for brands like Starbucks, Huffington Post, Buzzfeed, Target, CNN and Netflix. Meanwhile, Trump supporters like Chick-Fil-A, Marlboro, Weekly Standard, Drudge Report and, ironically, On the Border.

Did you find any of this surprising or revealing? What do you think about our analysis of liberal and conservatives?

We would love to hear your comments and reactions. Don’t hesitate to share your opinion with us in the comments section below.

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

Try Visme for free

    We’re stingy and don’t share emails with anyone.

    About the Author

    Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. Besides researching trends in visual communication and next-generation storytelling, she’s passionate about data-driven content.

    3 responses to “The Anatomy of Trump and Hillary Supporters [Infographic]”

    1. Muy bueno y descriptivo el articulo

    2. […] Nayomi. 11.08.2016. The Anatomy of Trump and Hillary Supporters. Link verfügbar unter: [Letzter Zugriff […]

    Leave a Reply

    Your email address will not be published. Required fields are marked *