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Visual Content is effective. It is entertaining and informative. It is share-worthy. It is capable of evoking emotion. It is attention-grabbing, catchy, unforgettable and encourages brand advocacy better than any other content type.
Words aren’t enough to keep patrons and engaged prospects these days. We have created this post to inspire you with your visual content marketing.
Here are some “Brands Doing It Right” when it comes to implementing Visual content marketing on various visual Social Media platforms.
Engages their audience with enticing images of their products - all throughout the year
Captures Moments from their films
Shows what their products can actually do
Uses creativity to raise awareness of OREO cookies
Uses visual content for their campaign promotions.
Does a great way of using visuals to educate their audience.
Makes their fans the center of it all.
Creates multiple boards with images that relate to the Chobani brand.
Describes their brand in one simple sentence. Pinterest users don’t read, they browse visual content.
Categorizes boards Pinterest style.
Pins everything that is cute about their mascot.
Makes content interesting while educating
Narrows the focus.
Shows off their Brand in new and appealing ways.
If you got a pretty product, why not flaunt it!
People who love your brand would love to see more of its key players.
Keeps it simple
Calvin Klein's Tumblr is clean, sexy and sleek. It provides a behind-the-scenes look at the clothes, the models and the photo shoots
Interactive, clean and full of color and personality, it puts the products front and center without seeming like the brand is force-feeding them to customers.
When it comes to marketing, Coca-Cola is pretty much the king. Its Tumblr page is no exception, filled with brand-related GIFs, pictures and video, all of which are incredibly shareable.
Whole Foods took to Tumblr as a way to generate brand new content, creating an online magazine calledDark Rye, which covers cooking, health and other food-related topics.
LIFE's Tumblr presence accomplishes exactly what the brand does best: showcase beautiful, iconic images from history.
Uses backgrounds to visualize their web related service.
Uses banner as a space to show your service can improve something.
Uses banner area as a space to prompt visitors to do something.
Uses banner area to highlight their latest product release.
There you have it. These are just a few examples of the world's top rated brands and their approach on visual content through Social Media. We hope you've been inspired and equipped with better understanding of how your brand can best benefit from visual content.
May these examples serve as inspiration for you to use captivating visuals in your social media's marketing strategy, not only on Facebook, Instagram, Pinterest and Twitter, but also across other marketing channels — improve your email, revamp your blog, and be witty with your call-to-actions.