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It’s just about to be that time of year, when families are gathering and gifts are being exchanged. In order to make sure your business isn’t left out in the lurch, it’s time to start thinking about your holiday marketing strategy for 2020.
In this post, we’re covering holiday marketing ideas like:
Let’s dive in to learn more about planning your 2020 holiday marketing.
It’s important to start planning out your holiday marketing campaign well before the holiday season even begins to help ensure your business is top of mind.
As Chelse Hensley of Recharge Social Media says, “To cut through the white noise of holiday marketing, it’s important to finesse the right time to start promotions. I believe the right time is the week after election day to begin publishing your Black Friday (or even holiday) digital promotions.
“A potential customer needs to be met with your message 3-5 times before recalling an ad, so starting early is key once they’re ready to make a purchase decision.”
Because many people begin their holiday shopping early, you want to start promoting your business, products and services early as well.
You can easily put together a comprehensive holiday marketing plan using a template like the one below.
There are many different holidays that you need to start thinking about – Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, etc. – and you want to make sure that all of your promotions are cohesive.
It’s a good idea to come up with a theme for the holiday season and tie it together from Thanksgiving through to New Years.
Your branding is always important, even during the holidays. While you can get away with tossing some splashes of red and green into your designs, staying consistent will help with your brand identity and recognition even more.
Anna Kocsis of 10to8 says, “During the holiday season, the temptation to choose festive designs and completely ignore your brand identity is hard to resist.
“Marketers often feel the pressure to create black banners to promote Black Friday offers, and for Christmas communications, only the 50 shades of red seem to be acceptable. But who says that you can't create festive designs while sticking to your branding guidelines?
“Keep your brand's color in mind, and get creative with festive design elements, play with your logo and communicate your way even during the holiday season. You will stand out of the red crowd.”
You can put together an easy-to-follow brand guideline document for your team with a template like the one below.
One great incentive is to offer customers a free item or discount code if they spend a certain amount of money.
This can be a good way to get more people in the door because – while yes, people want to buy gifts for friends and family – they still love the idea of being able to get a little something for themselves as well.
Another great way to incentivize people is by offering free shipping during the holiday season, especially after they hit a certain price point, reeling them in the door and enticing them to spend more.
Here’s a template you could customize with your own rewards options during your Black Friday or other holiday sale.
Another one of our more fun holiday marketing tips is simply to dress up your online presence. Add a Santa hat to your logo, incorporate Christmas lights into the design on your landing pages or update your social media cover photos.
You can easily use a template like the one below to dress up your cover photos and banners on social media and start getting into the holiday spirit.
Sometimes the perfect gift you can offer during the holidays – especially for stocking stuffers – are exclusive or holiday-related products.
Whether you add holiday decorations to your product packaging, create ornaments or holiday figures, or come up with a completely unique idea, consider bringing the holidays into your actual product offerings.
For example, you can take a page out of Anthropologie’s book. While they’re a much larger retail store, you can still get a good idea of holiday decor and stocking stuffers your small business could offer.
People are constantly on the go during the holiday season, so a great way to reach them with special offers is through your email newsletter. Catch holiday shoppers when they’re already out and entice them with discounts, new doorbusters, sales and more.
Create a set of holiday email campaigns that promote your most desirable products and/or services to your email list. Be sure to position them as the perfect gift as most of your audience will be looking to buy for others.
Here’s an email that provides a great example of what your email newsletter could look like.
Not only are they promoting their products as a great gift, they’re making it incredibly easy to send loved ones a gift card instead so that they can pick out something they’d love themselves.
Here’s a great email header template you could use as a starting point for your email design.
Update your advertising assets and messaging to cater all of your online ads to the holidays. Utilize Christmas and winter decorations within your holiday promotion designs to really make them stand out.
Incorporate red and green, candy cane stripes, holiday illustrations and more.
You can also jumpstart your festive ad design with a holiday-themed template like the one below.
One of my personal favorite holiday marketing campaign ideas is a gift guide. These can work for many different types of businesses and are a great way to generate traffic to your website and offer up your products/services as great potential gifts.
Here’s an example from The EveryGirl, a lifestyle blog who puts together a massive gift guide for their readers each year.
You can easily create a similar infographic gift guide right inside Visme by uploading product photos for each item you plan to feature. Make it interactive by linking the products directly inside your infographic and embedding it in your blog post.
Video marketing is hugely popular during the holiday season. You can use organic product videos, explainer videos, video tutorials on how to use your product/service, video ads on Facebook, YouTube and Tiktok, and more.
Put together holiday video ad campaigns to help your audience get excited about gifting your product or service to their friends and family.
Incorporate Santa and his elves, bring reindeer into your production or find licensed audio clips of Christmas music as your background.
One great idea to help your customers be more interested in shopping with your business and to give back during the holiday shopping season is to choose a charity or nonprofit that a percentage of your proceeds from all purchases during a designated time period go to.
If you have a local business, consider donating to a local charity. You could also put together a survey to find out what your audience would prefer you to donate to.
Or, find a charity that is relevant to your brand or simply really resonates with your brand mission. This is a great way to influence people in your target demographic who might also want to support this charity.
Consider bringing the holidays into your content marketing as well by writing and promoting blog content that is relevant to both the holiday season and your business.
This post on holiday marketing ideas is the perfect example of this. Marketing is relevant to us and the large and small business owners who could find our tool useful.
Other options could be writing content on gift ideas, gift wrapping tips or holiday decorating tips. You can use a promotional blog post graphic like the one below when sharing your blog content.
Just be sure to still optimize your holiday content for SEO so that you can generate new customers through both organic search and social media marketing.
Putting together an influencer marketing campaign during the holidays can be another great way to widen your audience and generate more revenue during the biggest shopping season of the year.
Influencer marketing can also be helpful in building a bigger community and more awareness around your social media platforms.
If you haven’t previously worked with influencers before, start by vetting popular users on sites like Instagram and TikTok to see if they would make sense for your brand to partner with.
Connect with them on social media before reaching out to them to discuss collaboration details. Make sure the partnership makes sense for the both of you and your audiences before putting together campaign ideas and assets.
For agencies and client-facing companies, consider designing and sending out holiday cards to each one of your clients to thank them for working with you.
You could even include a small gift alongside the card, especially for long-time clients, to make them feel special and strengthen the relationship.
Use a template like the one below to get started with your own holiday card design.
Our last seasonal marketing strategy is to host a contest or giveaway. You can do this as a raffle in your store or as an online giveaway on your website or social media.
There are many different types of contests or giveaways that you can do, and it’s a fun way to engage your audience and get people excited about your brand during the holidays. Plus, who doesn’t love a free gift every so often?
Pinpoint a prize that makes sense for your specific target audience and determine your contest rules and how your audience will enter.
For in-store contests and raffles, customize a template like the one below for entrants.
Ready to start planning your holiday marketing campaigns and ideas? Take advantage of Visme to create social media graphics and other vibrant marketing assets so your brand can stand out among the noise this holiday season.