How IRISS Used Visme to Cut an Expensive Carbon Footprint with Immersive Digital Content
“It’s incredible the amount of things that you can make quickly and easily that really do look sleek and modern. I’m obsessed with Visme.”
From healthcare and nonprofit organizations to marketing and education, every company needs the ability or resources to create and distribute engaging, visually appealing content.
Lincoln Learning Solutions was founded in 2005 as an online K-12 curriculum provider. Their need for a tool like Visme began when the company was forced to downsize and the marketing department was left without a graphic designer, the team suddenly found themselves struggling to create aesthetically pleasing graphics.
However, with Visme, they’ve been able to multiply their creative and marketing material outputs by having non-designers learn to create what they need in Visme, when they need it.
“With the current number of active users, coupled with the usability of the platform, we are able to create 3x more social media content and other collaborative projects using Visme than if we were to continue funneling the work to a single graphic designer.”
Because they’re able to make their visions come to life without having to provide a brief to a designer and with a tool that requires little to no training, the LLS team is able to create even more content than ever before.
Let’s learn even more about how Visme helps Lincoln Learning Solutions create visual content.
We sat down with Lincoln Learning Solutions’ Product Marketing Manager Nicole Thompson and Digital Marketing Manager Nikki Costlow to discuss how Visme has transformed their marketing content creation.
Lincoln Learning Solutions is an online K-12 curriculum provider. For both school districts and homeschoolers, Lincoln Learning helps to provide educators with the tools and resources they need to teach their students.
“Our curriculum solutions can be used online or in a brick-and-mortar school setting as a blended learning tool. They can take our courses home, they can use it just for homework, they can use it to supplement courses that the school doesn’t offer.”
The educational brand has been around since 2005, but with the Covid-19 pandemic sending students to virtual classrooms on and off throughout the last couple of years, they quadrupled their enrollment, further increasing their need for visual content and communication.
As we’ve covered, Lincoln Learning previously had an in-house designer who created all assets using the Adobe suite. And while the output was full of beautiful, branded content, when the company downsized, they were left struggling to replicate his visuals.
“When we lost our graphic designer, I spent a lot of time looking at videos on how to learn InDesign and Photoshop, just to be able to update information that the designer had made, but I had no idea how to use them. We were able to take those things and put them into Visme so they’re easier to update. The time that I saved alone not having to learn Photoshop and InDesign could have been months.”
With Visme, they’re able to quickly create visually appealing graphics and marketing content that anyone on their team can edit.
Here’s an example of a video they created for Twitter:
The team at Lincoln Learning Solutions uses Visme to create a number of different types of visual content, from social media graphics and marketing presentations to newsletters, educational infographics and more.
“We’re using Visme as an educational resource in addition to social media and marketing presentations. We’ve used it for infographics to explain how to use our products and services. We also use it with new clients and students to create ‘Teacher Tips’ that we share once a week on how to get the most out of our courses.”
This is just one of the infographics they’ve created that lists out required course materials for the Lincoln Learning curriculum. And, the infographic is interactive so viewers can immediately click out to additional resources.
Another big feature that the Lincoln Learning team uses is the brand kit. They went through a rebrand in 2019, and the brand kit made it super easy to input all of their new branding assets so everything their team creates has the Lincoln Learning feel.
“Visme helps with our branding because even though there are so many available templates, everything we create still has a very Lincoln Learning brand to it.”
In addition, the Lincoln Learning team shared that they receive nothing but positive feedback for each new creation they’re able to make with Visme.
More than just marketing content, the Lincoln Learning Solutions team is using Visme to create supplemental learning content that helps their students, teachers and parents make the most out of their courses and curriculums.
“The ‘Quick Tips’ are resources that are created from our documentation. So instead of having a help center article with a ton of text, we’re making presentations that are more visual and animated so students can engage with the content and learn more visually.”
Here’s an example of what these quick tips often look like:
The Lincoln Learning team does a great job of creating interactive and animated mini presentations that really help their clients get the most out of their products and services.
“We’re making them all interactive so the student can click through all the different parts that they want to learn about.”
Turning long-form content into quick, digestible tips like this is really helpful for ensuring their students are able to get as much out of their courses as possible.
Take a look at another example below:
Not only is the LLS team creating amazing interactive content, they’re revamping old and boring documents into colorful, engaging Visme creations. Take a look at this before and after:
“There’s just no comparison visually between a standard PDF and the new Visme version. I looked at many other competitors’ white papers, and ours moving forward will definitely be the most visually appealing.”
Visual elements, like data visualizations, animated illustrations, icons, images, and even the ability to utilize their brand colors really set their new white paper design apart.
Create your own supplemental learning content that can help your customers get the most out of your product or service. Schedule a demo or create a free account today to learn how your team can save time and create more with Visme.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
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