6 Tips to help you create better Infographics

Written by:
Carolina Marquez


According to Wikipedia an infographic is a visual representation of information "which involve descriptions, narratives or interpretations presented graphically, which may or may not coincide with abstract graphics and / or sounds."

Infographics provide you access to complex information, usually appearing in numerical data, using diagrams and other graphical representations often accompanied by a narrative that helps you better understand the context in which these data are given.

In laymen terms at Visme we define Infographics as a medium that combines both text and visual elements to help viewers digest  information efficiently.

Using graphics to share information has several advantages:

  1. An infographic allows your audience to consume more complex information in less time.
  2. Content often goes viral through social Media channels (such as Facebook, Twitter or Pinterest) and shared more when visual.
  3. A learning tool provides the opportunity for your audience to develop higher order cognitive functions, such as assessing, analyzing and presenting information.
  4. For companies and organizations it is a great way to drive more exposure on the Web.

Here are a few helpful tips to improve your next infographic.

1. Idea

It all starts with the idea.  Select the topic of your choice which will serve as the foundation of your infographic's design and content.

This could be a related subject such as an issue related to the services or products offered by your organization or a tendency in your field of interest.


2. Audience

What end result do you want to achieve from your infographic? More readers? More target traffic? More 'Likes' or 'retweets'?

In any communication process the content or channel is as relevant as the audience.

As a presenter you share information but you would need to be clear on the audience you want to share it with and who is interested in this information. This will help you determine the complexity, depth or final aspect of your infographic.

It also helps define to define your goal.


3. Structure

Try to define the structure or skeleton of your infographic which will help you to simplify the process of creating, finding and organizing information, and maximizing its final impact to your audience.

As is the case when preparing a presentation organizing the narrative process helps facilitate our audience understand the message we want to share through graphics.


4. Information

The meat of your infographic is the information you present.   Internet is full of data, billions of articles and pages in hundreds of categories, but most of this information are opinions and not always factual.

Choose reliable sources and select the most relevant information that will contribute to your topic.

When gathering information  evaluate and be selective of the content you use. Your goal and your audience will help you evaluate and select the most relevant information. To gather content you can social bookmarking sites such as Delicious, Diigo and Google which will allow you to extract important data.


5. Knowledge

Do not just transfer information from text to graphic.  Decide how the visual cues you create will help to drive your text message and represent your data.

Share facts and make connections between the information provided and the interests of your audience.  The infographic should serve as tool to generate and share knowledge from data analysis, not just a copy-paste from your raw content.

Additionally don't forget to present your content in the simplest way possible. Infographics are meant to inform not inundate the user with too much information at one time that can defeat their purpose.


6. Design

This is probably the most challenging part of the process if you are not a designer or have limited knowledge with design tools.

Divide your canvas in to different blocks, and assign the info in to each of the blocks. Think about how to present the data: is it better a graphic chart or a tendency chart? Make sure to have your audience in mind while doing this!

Captura de pantalla 2015-03-05 a la(s) 18.41.52

Creating charts, images and organizing your infographic can be overwhelming,.  Visme helps you to simplify the process and create engaging content with ease.

Sign up for a free membership today and create your first infographic using the tips provided.


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About the Author

Caro is a internet marketer, blogger and a design enthusiast. She joined the Visme.co team on 2014, and she's been working with the tool ever since! She likes to share tips and tricks to make design and marketing easy and reachable for anyone!

3 responses to “6 Tips to help you create better Infographics”

  1. […] in 1,2%. Creating an infographic takes time, but don’t worry, we have an extensive post on how to do it […]

  2. […] web site Visme offers what looks like an easy-to-use system for creating your own infographics. And here is an article from Visme on how to organize your infographic.  Here are other programs that enable basic do-it-yourself […]

  3. […] Visme.co is a site dedicated to creating stunning graphics. They include in this article some tips on how to implement your graphics into your infographics. The blog lists 6 tips that are simplistic in nature but focus on helping you to expand your infographics creation process to improve the outcome. […]

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